Assistant Manager - Influencer Marketing (Alps Goodness)

Location : Vikhroli, Mumbai

Department : Brands - Alps Goodness

Role : Assistant Manager - Influencer Marketing

We're looking for a highly motivated and creative Assistant Manager with a strong focus on influencer marketing to join our team. In this role, you'll be instrumental in shaping the success of our private brands by driving organic video views and generating demand through strategic influencer partnerships. You'll be responsible for building and optimizing our influencer network, ensuring top-tier execution, and leveraging data to scale our influence effectively.

Key Responsibilities

• Influencer Network Development & Management : Build, manage, and optimize a high-performing network of influencers, with a specific focus on YouTube creators, aligned with our private brand objectives and target audience.
• Creative Concept Generation : Develop innovative and impactful marketing concepts for defined products with specific USPs, tailoring them for key geographies and various stages of the marketing funnel.
• Campaign Execution Excellence : Oversee Influencer Executives to ensure efficient and high-quality execution of all influencer marketing campaigns, from brief to reporting.
• Data-Driven Scaling : Strategically leverage internal data and content capabilities to analyze campaign performance, identify opportunities, and scale our influencer marketing efforts for maximum impact.
• Performance Tracking : Monitor and analyze key metrics, with a primary focus on generating organic video views and ultimately driving demand generation, as evidenced by increased search volumes for our private brands.
• Relationship Management & Exclusivity : Cultivate and maintain strong, lasting relationships with our influencer pool to achieve exclusivity for Purplle, ultimately leading to cost optimization in influencer partnerships.

What We're Looking For

Qualifications

If you're a driven individual with a passion for brand building and a knack for creating impactful influencer campaigns on YouTube, we encourage you to apply!

About Company

Founded in 2011, Purplle has emerged as one of India's premier omnichannel beauty destinations, redefining the way millions shop for beauty. With 1,000+ brands, 60,000+ products, and over 7 million monthly active users, Purplle has built a powerhouse platform that seamlessly blends online and offline experiences.

Expanding its footprint in 2022, Purplle introduced 6,000+ offline touchpoints and launched 100+ stores, strengthening its presence beyond digital. Beyond hosting third-party brands, Purplle has successfully scaled its own D2C powerhouses—FACES CANADA, Good Vibes, Carmesi, Purplle, and NY Bae—offering trend-driven, high-quality beauty essentials.

What sets Purplle apart is its technology driven hyper-personalized shopping experience. By curating detailed user personas, enabling virtual makeup trials, and delivering tailored product recommendations based on personality, search intent, and purchase behavior, Purplle ensures a unique, customer-first approach.

In 2022, Purplle achieved unicorn status, becoming India's 102nd unicorn, backed by an esteemed group of investors including ADIA, Kedaara, Premji Invest, Sequoia Capital India, JSW Ventures, Goldman Sachs, Verlinvest, Blume Ventures, and Paramark Ventures.

With a 3,000+ strong team and an unstoppable vision, Purplle is set to lead the charge in India's booming beauty landscape, revolutionizing the way the nation experiences beauty.

Skills Required

Performance Tracking, Relationship Management, Youtube