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Flipspaces - Assistant General Manager - Marketing

Flipspaces - Assistant General Manager - Marketing

FlipspacesMumbai, India
30+ days ago
Job description

Key Responsibilities :

Lead Generation & Nurturing :

  • Generate Sales Qualified Leads (SQLs) for B2B luxury / high-ticket products through digital channels
  • Execute account-based marketing (ABM) and database-driven campaigns to target niche audiences
  • Implement lead nurturing workflows using email, retargeting, and personalized content
  • Track and optimize the buyer journey from MQL to SQL to deal closure.

Performance Marketing & SEO :

  • Manage Google Ads, LinkedIn Ads, and other paid media campaigns to drive qualified leads
  • Hands-on SEO strategy implementation to improve organic discovery and authority
  • Build and manage affiliate networks for extended reach

    • Account & Event Marketing :

  • Plan and execute B2B event marketing campaigns, including webinars, exhibitions, and exclusive luxury events
  • Coordinate with sales teams for account procurement and client engagement strategies
  • Develop customized pitches, case studies, and presentations for key accounts

    • Reporting & Optimization :

  • Monitor lead quality, conversion rates, and ROI from all digital campaigns
  • Prepare weekly and monthly performance reports with actionable insights

    • Key Requirements :

  • 4 - 7 years of experience in digital marketing, with agency background preferred
  • Strong experience in B2B lead generation for high-value / luxury projects

    • Hands-on expertise in :

  • Google Ads, LinkedIn Ads, and Performance Marketing
  • SEO (on-page, off-page, and technical)
  • Affiliate Marketing & Account-Based Marketing
  • Proven ability to generate and nurture Sales Qualified Leads (SQLs)
  • Experience with CRM, marketing automation, and database-driven campaigns
  • Exposure to B2B event marketing and account procurement strategies
  • Excellent communication, analytical, and client-facing - Experience with high-ticket B2B sales cycles
  • Familiarity with luxury or premium segment marketing
  • Experience in multi-channel lead nurturing (email, retargeting, events)

    • (ref : iimjobs.com)

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    Assistant Manager Marketing • Mumbai, India