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Paid Media Strategy Lead

Paid Media Strategy Lead

keeplearningRepublic Of India, IN
10 hours ago
Job description

Job Title : Performance Marketing Manager

Location : Mumbai

Company : DSJ Keep Learning

Key Responsibilities :

Strategy & Media Planning :

  • Lead the development and execution of performance marketing strategies across all channels, including but not limited to Google, Meta (Facebook, Instagram), and other relevant platforms.
  • Develop comprehensive media plans to maximize ROI and drive performance for client campaigns, specifically within the education sector.
  • Collaborate with the ad team to optimize client campaigns and ensure that media buying efforts are aligned with client goals.
  • Utilize data and insights to continuously optimize ad spend, targeting, and creative to deliver superior performance.

Client Engagement & Account Management :

  • Own the media planning process for all client accounts and work directly with the advertising team to ensure client success.
  • Build strong relationships with clients, understanding their needs and delivering media plans that meet their specific objectives within the education industry.

    • Performance Analysis & Reporting :

  • Set KPIs for all campaigns and ensure accurate tracking and measurement of performance marketing efforts.
  • Analyze campaign performance and present insights and recommendations for continuous improvement to both internal teams and clients.

    • Cross-functional Collaboration :

  • Work closely with the creative, content, and technology teams to ensure that media strategies are integrated effectively across all client touchpoints.
  • Stay updated on industry trends and emerging platforms, ensuring that DSJ Keep Learning remains at the forefront of paid performance strategies.

    • Qualifications

    Experience :

  • Minimum of 4-5 Years of experience in performance marketing with a strong focus on paid media.
  • Extensive hands-on experience in managing and optimizing campaigns on Google Ads and Meta platforms.
  • Proven success in managing multi-channel media strategies and driving measurable performance improvements.

    • Sector Expertise :

  • Experience working with clients in the education sector is highly preferred.

    • Skills & Knowledge :

  • Deep understanding of paid advertising platforms and how ad buying works, including bidding strategies, targeting, and audience segmentation.
  • Analytical mindset with a strong ability to interpret data and provide actionable insights.
  • Ability to manage multiple client accounts and collaborate effectively with internal teams.
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    Strategy Lead • Republic Of India, IN

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