Content Strategy Lead

✨ Role Summary

We are seeking a Creative & Content Strategist to serve as the strategic, narrative, and logical core of our content team. You will be the crucial bridge between our marketing goals and our creative execution, ensuring every piece of content (video, carousel) is built on a clear, compelling story and a logical, conversion-focused structure. You will directly manage and elevate the work of our junior content creators.

🔑 Key Responsibilities : The "Storytelling & Logic" Fix

• Content Blueprint & Storytelling : Develop comprehensive Creative Briefs and Narrative Outlines for all video (Reels, TikTok) and carousel content, explicitly defining the hook, problem / solution logic, product value proposition, and call-to-action (CTA).
• Logic and Flow Oversight : Review all content outlines and drafts to ensure a clear, logical progression that respects the viewer's attention span and delivers a cohesive message, eliminating confusing tangents or weak conclusions.
• Content Strategy & Performance : Lead the development of the monthly content calendar based on brand pillars, product launches, market trends, and performance data. Ensure content is strategic, timely, and aligned with measurable business objectives (e.G., traffic, engagement, conversion).
• Creator Coaching & Feedback : Act as the first-line editor and mentor for our junior content creators. Provide clear, constructive feedback on drafts to elevate their technical execution, scriptwriting, and adherence to the strategic brief.
• Trend Identification & Iteration : Continuously monitor social platforms (TikTok, Instagram, YouTube Shorts) for emerging trends, competitive moves, and content formats. Translate these insights into actionable briefs that maintain brand voice and logical consistency.
• Brand Voice & Consistency : Establish and maintain rigorous Content Guidelines to ensure a consistent tone, visual style, and message across all output, reinforcing our unique skincare brand identity.

🌟 Required Skills & Qualifications