Director, Media Strategy & Innovation

Job Title : Director – Client Lead (Integrated Media Planning)

Department : Media Strategy & Planning

Location : Mumbai

About the Role

We are looking for a strategic and experienced Director – Client Lead (Integrated Media Planning) to drive full-funnel, data-led media strategies for leading FMCG brands. The ideal candidate will bring deep expertise in integrated media planning, digital transformation, and brand growth, with a proven ability to lead high-performing teams and deliver measurable business outcomes.

Key Responsibilities

• Spearhead integrated media planning and execution across TV, Print, OOH, Radio, Digital for multiple brands with a cumulative media budget exceeding ₹100M.
• Develop data-driven, ROI-focused media strategies aligned with brand objectives, audience insights, and performance metrics.
• Build and optimize brand conversion funnels by integrating media inputs with brand tracking to drive targeted outcomes.
• Lead and mentor a team of media planners, fostering strategic thinking, collaboration, and operational excellence.
• Drive quarterly business reviews and leverage data insights to enhance campaign effectiveness and cost efficiency.
• Deliver award-winning and innovation-led campaigns that elevate brand recognition and business impact.
• Lead integrated annual operating plans (AOPs) and continuously challenge briefs to evolve media strategies and exceed client KPIs.
• Develop and implement digital-first marketing strategies to strengthen brand visibility, engagement, and measurable growth.
• Collaborate cross-functionally with creative, performance, and analytics teams to deliver cohesive, full-funnel media solutions.
• Oversee initiatives across awareness, engagement, and conversion — spanning social media, influencer marketing, performance media, CRM, and digital transformation.

Key Skills & Competencies

Qualification & Experience

Why Join Us