Strategic Account Marketing Lead

Job description :

Job Title : GTM & ABM Lead

Department : Growth / Marketing

Reports To : Chief Growth Officer (CGO)

Location : Onsite (Hyderabad)

The GTM & ABM Lead drives growth by designing and executing go-to-market strategies and account-based marketing programs that align sales, marketing, and delivery around high-value target accounts and strategic partnerships.

This role blends strategic thinking with hands-on execution ideal for someone who can translate business goals into measurable campaigns, engage partners and customers, and enable sales teams with intelligence and assets to win deals faster.

Key Responsibilities :

1. Go-to-Market (GTM) Strategy

Develop and execute GTM plans for target verticals, offerings, and partner ecosystems (e.G., MuleSoft, Salesforce, Boomi, etc.).

Identify ICPs (Ideal Customer Profiles) and create GTM playbooks aligned with buyer journeys.

Collaborate with the CGO and Sales Directors to prioritize key markets, offerings, and value propositions.

Design campaigns to drive pipeline creation and conversion from awareness to sales enablement.

2. Account-Based Marketing (ABM)

• Build and manage 1 : 1, 1 : few, and 1 : many ABM programs targeting strategic accounts and prospects.
• Partner with sales teams to co-develop account plans, customized content, and personalized outreach strategies.
• Use intent data, CRM insights, and partner intelligence to drive engagement and expand wallet share.
• Develop success metrics and dashboards to measure impact on pipeline, win rates, and deal velocity.

3. Content & Campaign Enablement

4. Sales & Partner Alignment

5. (Optional) Sales Operations

Qualifications & Experience :

Success Metrics :

Ideal Candidate :

A strategic doer who blends marketing creativity with commercial acumen understands integration or SaaS services, speaks the language of sales, and can orchestrate GTM plays that turn target accounts into growth engines.