We’re Hiring : CRM Manager & Performance Marketing Specialist leading Healthcare.
Location : [Gurgoan]
Experience : 2–5 Years
Preferred Tool Expertise : Freshworks Suite
🔹 Role Overview
We’re looking for a Onsite talent who understands CRM workflows and performance marketing end-to-end. Someone who can optimise user journeys, build automations, ensure data hygiene, and simultaneously drive campaigns that deliver measurable ROI.
🔹 Key Responsibilities
CRM Management (Freshworks Preferred) :
- Own end-to-end CRM setup, optimization & automation
- Create and refine funnels, journeys, and customer lifecycle workflows
- Ensure data hygiene, segmentation, lead assignment & pipeline accuracy
- Track CRM KPIs (lead sync, lead handling, disposition compliance, funnel drop-offs)
- Collaborate with Sales, Support & Operations for seamless alignment
Performance Marketing :
Plan, execute & optimise paid campaigns across Meta, Google & other platformsOwn CAC, ROAS, lead quality & conversion funnel metricsManage landing pages, A / B tests, and campaign attributionWork closely with creative & product teams for targeted campaignsAnalyse performance, share insights & drive continuous improvement🔹 Requirements
2–5 years of experience in CRM + Performance Marketing rolesHands-on experience with Freshworks CRM (highly preferred)Strong analytical mindset with expertise in funnels, attribution & automationExperience working with high-velocity sales-led or consumer-focused businessesAbility to manage cross-functional dependencies and move fast🔹 What You’ll Love
High ownership role with direct business impactFast-paced, growth-driven environmentOpportunity to build, optimise and scale systems from the ground upWork with a passionate team creating the next big thing in health & wellness