Assistant Manager - CRM Marketing

About Emeritus

Emeritus is committed to teaching the skills of the future by making high-quality education accessible and affordable to individuals, companies, and governments around the world. It does this by collaborating with more than 80 top-tier universities across the United States, Europe, Latin America, Southeast Asia, India and China.

Emeritus' short courses, degree programs, professional certificates, and senior executive programs help individuals learn new skills and transform their lives, companies and organizations. Its unique model of state-of-the-art technology, curriculum innovation, and hands-on instruction from senior faculty, mentors and coaches has educated more than 300,000 individuals across 80+ countries.

Founded in 2015, Emeritus, part of Eruditus Group, has more than 1,800 employees globally and offices in Mumbai, New Delhi, Shanghai, Singapore, Palo Alto, Mexico City, New York, Boston, London, and Dubai. The company is backed by prominent investors including Accel, SoftBank Vision Fund 2, the Chan Zuckerberg Initiative, Leeds Illuminate, Prosus Ventures, Sequoia Capital India, and Bertelsmann.

Job Description

We are looking for an Assistant Manager – Marketing Operations to work alongside Growth managers, CRM operations, and Content teams to enhance our campaign development, execution, and analysis. This role is crucial in ensuring the effectiveness of CRM initiatives and the seamless execution of campaigns.

Key Responsibilities

• Collaborate with growth managers to develop and execute effective marketing campaigns.
• Support the CRM content team by handling email performance requests, conducting HTML / preview tests, and performing secondary research.
• Assist with advanced SQL queries and streamline automation processes.
• Perform quality control and validation of campaign planning and scheduling to ensure error-free execution.
• Develop expertise in email analytics to reduce dependency on the analytics team.
• Develop and maintain user lists for WhatsApp campaigns and schedule these campaigns considering SMS 360 and SFDC constraints.
• Continuously monitor and analyze active experiments, maintaining dashboards to track performance.
• Assess the impact of scaling successful experiments and conduct detailed data analysis to generate insights for future experiments.
• Ensure accurate user base comparisons for experiment go-lives and conduct extensive preview testing to avoid post-launch glitches.
• Assist in content DE builds.

Requirements

Education : Bachelor's degree in Marketing, Business, or a related field.

Experience

Skills

Preferred Qualifications

Emeritus provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

In Press

Skills Required

email analytics , Data Analysis, Html, Sql