CRM Product Manager

Role & responsibilities

• Lead the ideation, development, and implementation of CRM product features that enhance the student journey throughout their educational experience
• Develop and maintain a strategic roadmap for CRM platforms, ensuring alignment with organizational goals and market needs
• Conduct user research and usability studies to understand customer needs and translate them into effective CRM solutions
• Design and implement customer segmentation strategies to enable personalized communication and targeted offerings
• Create and optimize customer journey mapping to improve conversion rates and enhance customer satisfaction
• Establish metrics and KPIs for measuring CRM performance and regularly report on results
• Collaborate with cross-functional teams including sales, marketing, and customer support to ensure alignment of CRM strategies
• Identify opportunities to integrate CRM solutions with other educational platforms to create a unified ecosystem
• Leverage data analytics to derive actionable insights that drive product decisions and improvements
• Prioritize feature development based on business impact, user needs, and technical feasibility
• Ensure continuous improvement of existing CRM features while balancing new feature development
• Manage the end-to-end product lifecycle including planning, development, testing, and release
• Train internal stakeholders on CRM capabilities and collect feedback for further enhancements
• Stay updated on CRM market trends, competitor offerings, and emerging technologie

Experience

Preferred candidate profile

Skills

Skills Required

Salesforce, Microsoft Dynamics, Hubspot