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Kanerika - Brand & PR Analyst - Relations Marketer

Kanerika - Brand & PR Analyst - Relations Marketer

Kanerika Software Private LimitedHyderabad, India
5 days ago
Job description

What You'll Own :

Media Relations & PR :

  • Cultivate relationships with top-tier journalists and editors across AI, automation, and enterprise tech.
  • Pitch and land coverage in outlets like Forbes, VentureBeat, TechCrunch, CIO.com - plus specialized trade media.
  • Secure executive interviews, op-eds, and commentary placements that elevate leadership visibility.
  • Move fast on trends and newsjacking to get Kanerika's voice into timely conversations.

Analyst Relations (Tier-1 + Boutique + Niche) :

  • Build relationships with Gartner, Forrester, IDC and boutique / niche / regional firms.
  • Land Kanerika in influential reports - from MQs to specialized deep-dives.
  • Run sharp, story-driven analyst briefings (no "reading the slides").
  • Track insights from analysts and use them to strengthen positioning.
  • Thought Leadership & Executive Visibility :

  • Position Kanerika's leaders as go-to voices in AI, data, and automation.
  • Develop bylined articles, speaking engagements, and media commentary pipelines.
  • Ensure leadership consistently shows up in analyst briefings, media interviews, and partner platforms.
  • Partnership PR Amplification :

  • Leverage alliances with Microsoft, Databricks, AWS, and others for joint media opportunities, co-branded events, and analyst mentions.
  • Turn partner wins into stories that build Kanerika's credibility and visibility.
  • Awards & Recognition :

  • Target awards that strengthen credibility in AI, analytics, and automation.
  • Craft submissions with compelling narratives that stand out.
  • Amplify wins across PR, sales enablement, social, and brand channels.
  • Brand Narrative & Positioning :

  • Refine Kanerika's story for analysts, press, partners, and prospects.
  • Differentiate us in the noisy "AI + analytics" market with clarity and honesty.
  • Keep messaging sharp, human, and jargon-free.
  • What You've Done Before :

  • 6-8+ years in B2B tech marketing, ideally SaaS / AI / data / automation.
  • Built and scaled partner co-marketing programs (Microsoft, Databricks, AWS experience a plus).
  • Planned and executed partner-driven events with measurable pipeline outcomes.
  • Created case studies, co-branded content, and award submissions that landed.
  • Collaborated with sales and partner teams globally across time zones.
  • Who Thrives Here?

    1. Ecosystem-minded : You think in terms of partnerships, not just campaigns.

    2. Connector : You turn Microsoft and Databricks introductions into lasting joint wins.

    3. Storyteller : You craft narratives that make partners proud to feature Kanerika.

    4. Operator : You run events and campaigns that look seamless - even if backstage is chaos.

    5. Experimental : You test new formats and creative ideas, not just "the usual booth."

    6. Global thinker : You see every event and alliance as a chance to extend Kanerika's reach worldwide.

    (ref : iimjobs.com)

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    Analyst • Hyderabad, India

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