Azurity Pharmaceuticals - Analyst - Brand Insights

Azurity Pharmaceuticals is a privately held, specialty pharmaceutical company that focuses on innovative products that meet the needs of underserved patients.

As an industry leader in providing unique, accessible, and high-quality medications, Azurity leverages its integrated capabilities and vast partner network to continually expand its broad commercial product portfolio and robust late-stage pipeline.

The companys patient-centric products span the cardiovascular, neurology, endocrinology, gastro-intestinal, institutional, and orphan markets, and have benefited millions of patients.

Azurity Pharmaceuticals is proud to be an inclusive workplace and an Equal Opportunity Employer.

Azurity's success is attributable to our incredibly talented, dedicated team that focuses on benefiting the lives of patients by bringing the best science and commitment to quality into everything that we do.

We seek highly motivated individuals with the dedication, integrity, and creative spirit needed to thrive in our organization.

Brief Team / department Description :

The Brand Insights analyst within the Global Business Intelligence division at Azurity Pharmaceuticals is responsible for delivering actionable insights to optimize the performance of our product portfolio.

By leveraging advanced analytics, market research, competitive intelligence, and cross-functional collaboration, the team supports strategic decision-making to drive revenue growth.

Principle Responsibilities :

This role involves the following key responsibilities :

• Conduct in-depth analyses of Azurity's product performance, leveraging internal sales data and external market insights.
• Develop and maintain dashboards and reports to track Key Performance Indicators (KPIs) and assess Return on Investment (ROI) of sales and marketing investments.
• Collaborate with cross-functional teams, including Marketing, Sales, and Portfolio Management, to align analytics with business objectives.
• Perform competitive analysis to understand market dynamics and positioning of Azurity's products.
• Provide actionable recommendations based on trend analyses and forecasting models to improve brand performance.
• Design and execute ad-hoc analysis to support strategic initiatives, such as new product launches or market expansion opportunities.
• Present findings and insights to senior leadership during quarterly business reviews and other key meetings.
• Monitor brand health metrics, including reach, frequency, and revenue, and identify opportunities for optimization.
• Partner with sales operations team to support advanced data visualizations and integration of artificial intelligence (AI) into decision-making workflows.
• Stay updated on industry trends and innovative tools to enhance analytics And Education Requirements :
• Bachelor's degree in Analytics, Business, Marketing, or a related field (Master's degree preferred).
• 3+ years of experience in a data analysis, market research, and / or brand insights role within the pharmaceutical industry.
• Proficiency in claims / Rx data platforms (e., IQVIA, Symphony, MMIT, EMR, RWD) and data visualization tools (e., Palantir, ThoughtSpot, Power BI), with advanced Excel skills.
• Strong analytical skills with experience in SQL, Python, or other data analysis tools.
• Excellent communication skills, with the ability to translate complex data into actionable insights.
• Proven ability to manage multiple projects and deadlines in a fast-paced environment.
• Knowledge of Global pharmaceutical market dynamics and regulatory considerations is a plus.

By applying for this role, you confirm that you are mentally and physically capable of fulfilling the job responsibilities detailed in the job description without any restrictions.

If you have any concerns or even the slightest disability that may affect your ability to perform the job, please inform HR in advance.

(ref : iimjobs.com)