About the job : What You'll Own?
Media Relations & PR :
- Cultivate relationships with top-tier journalists and editors across AI, automation, and enterprise tech.
- Pitch and land coverage in outlets like Forbes, VentureBeat, TechCrunch, CIO.com - plus specialized trade media.
- Secure executive interviews, op-eds, and commentary placements that elevate leadership visibility.
- Move fast on trends and newsjacking to get Kanerika's voice into timely conversations.
- Analyst Relations (Tier-1 + Boutique + Niche)
- Build relationships with Gartner, Forrester, IDC and boutique / niche / regional firms.
- Land Kanerika in influential reports - from MQs to specialized deep-dives.
- Run sharp, story-driven analyst briefings (no "reading the slides").
- Track insights from analysts and use them to strengthen positioning.
- Thought Leadership & Executive Visibility
- Position Kanerika's leaders as go-to voices in AI, data, and automation.
- Develop bylined articles, speaking engagements, and media commentary pipelines.
- Ensure leadership consistently shows up in analyst briefings, media interviews, and partner platforms.
Partnership PR Amplification :
Leverage alliances with Microsoft, Databricks, AWS, and others for joint media opportunities, co-branded events, and analyst mentions.Turn partner wins into stories that build Kanerika's credibility and visibility.Awards & Recognition :
Target awards that strengthen credibility in AI, analytics, and automation.Craft submissions with compelling narratives that stand out.Amplify wins across PR, sales enablement, social, and brand channels.Brand Narrative & Positioning :
Refine Kanerika's story for analysts, press, partners, and prospects.Differentiate us in the noisy "AI + analytics" market with clarity and honesty.Keep messaging sharp, human, and jargon-free.What You've Done Before?
6-8+ years in B2B tech marketing, ideally SaaS / AI / data / automation.Built and scaled partner co-marketing programs (Microsoft, Databricks, AWS experience a plus).Planned and executed partner-driven events with measurable pipeline outcomes.Created case studies, co-branded content, and award submissions that landed.Collaborated with sales and partner teams globally across time zones.Who Thrives Here?
Ecosystem-minded : You think in terms of partnerships, not just campaigns.Connector : You turn Microsoft and Databricks introductions into lasting joint wins.Storyteller : You craft narratives that make partners proud to feature Kanerika.Operator : You run events and campaigns that look seamless - even if backstage is chaos.Experimental : You test new formats and creative ideas, not just "the usual booth.Global thinker : You see every event and alliance as a chance to extend Kanerika's reach worldwide
(ref : iimjobs.com)