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Senior Vice President - Marketing

Senior Vice President - Marketing

ConfidentialNavi Mumbai, Mumbai
8 days ago
Job description

Key Responsibilities :

1. Growth & Performance Marketing Leadership :

  • Develop and own the full-funnel performance marketing blueprint for customer acquisition, engagement, and retention across all paid and owned channels.
  • Drive cross-channel marketing strategies using a data-driven approach, covering Google Ads , Meta , YouTube , programmatic , SEO / SEM , affiliate , referral , influencer , and content-based lead generation .
  • Introduce predictive marketing models, AI-driven campaign optimization, and marketing automation to enhance targeting efficiency.
  • Optimize performance metrics such as CAC , CPL , CPQL , ROAS , LTV , and channel attribution.
  • Exceed quarterly lead generation goals aligned with topline revenue targets.

2. Market Intelligence & Consumer Foresight :

  • Build a competitive intelligence framework to monitor real-time trends, customer behavior, and competitor strategies in India and GCC regions.
  • Conduct consumer research studies to guide segmentation, personalization, and campaign positioning.
  • Identify market opportunities and emerging demand trends to inform product-market fit and regional expansion .
  • Use data insights to influence product, pricing, and sales decisions at the leadership level.

    • 3. Executive Stakeholder Management :

  • Partner with CEO , CXOs , and business unit heads to shape marketing's contribution to enterprise growth.
  • Align marketing metrics with enterprise KPIs, liaising with investor relations , product leadership , and business finance teams .
  • Represent marketing in board meetings, strategy reviews, and investor discussions.
  • Drive collaboration across Sales , Tech , Product , and Operations to ensure lead-to-revenue alignment.

    • 4. National & Cross-Border Marketing Ownership :

  • Lead marketing efforts across Tier 1 and Tier 2 cities in India and GCC countries including UAE , Saudi Arabia , Qatar , and Oman .
  • Design GTM strategies tailored for local cultures and buyer personas.
  • Create market-entry frameworks for new GCC locations, backed by feasibility studies and demand mapping.
  • Build regional networks with channel partners , marketing agencies , and brand collaborators .

    • 5. Budgeting, ROI Governance & Operational Excellence :

  • Lead marketing budgeting, planning, and ROI forecasting with strict governance on cost vs. acquisition metrics .
  • Continuously evaluate marketing investments, reallocating spending based on performance insights.
  • Implement MarTech tools for real-time visibility across acquisition pipelines and ROI benchmarks.
  • Ensure audit-ready documentation, performance reviews, and cost discipline.

    • 6. Team Leadership & Capability Building :

  • Build, mentor, and scale a high-performance marketing team across performance , creative , analytics , and regional marketing roles.
  • Foster a culture of innovation , accountability , experimentation , and speed .
  • Deploy internal programs to upskill team members in advanced performance marketing techniques.
  • Create succession plans to support future growth and international expansion.

    • Candidate Profile :

  • 15-20+ years of experience in performance / growth marketing , with at least 5 years in senior leadership or CXO-equivalent roles.
  • Proven success in leading large-scale marketing operations across India and international markets , preferably in real estate , fintech , edtech , or high-ticket B2C sectors .
  • Deep understanding of marketing funnels , channel performance mechanics , attribution models , and lifecycle marketing .
  • Extensive experience with GCC marketing strategy , consumer segmentation , media buying , and regional marketing partnerships .
  • Hands-on expertise in platforms such as Google Ads , Meta Business Suite , LinkedIn Campaign Manager , HubSpot , Salesforce , and marketing automation suites .
  • MBA / PGDM from a Tier 1 / Tier 2 institute is preferred.

    • Skills Required

    Performance Marketing, campaign optimization, Digital Marketing, Roi Analysis, Market Intelligence

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