About the job :
Were Hiring : Senior Business Manager - Influencer Marketing
Location : Mumbai | Experience : 6-10 Years | Function : Strategy & New Business
Puretech Digital - A Genesis Company is building the next phase of its Influencer Marketing engine and were looking for a strategic hustler to lead the charge.
This is not an execution role.
This is a high-ownership, high-impact position where youll work directly with the Vice President to drive business growth and pre-sales by converting briefs into wins and proactively building your own lead pipeline.
If you love ideating, storytelling, pitching, and prospecting, this is your chance to shape the future of influencer-led brand growth.
What Youll Do :
New Business Decode client briefs to create insight-led influencer strategies and big campaign ideas
- Recommend platform mix, content formats, influencer categories, and budget splits
- Collaborate with internal teams to craft pitch decks, mocks, and media plans
- Co-own pitch presentations with leadership from ideation to client narration
- Post-conversion, hand over to the operations team with clear documentation
Proactive Business Identify new clients, industries, and opportunities where influencer marketing adds value
Collaborate with SEO, Social, Paid Media teams to upsell / cross-sell opportunitiesBuild a strong network with brands, agencies, platforms, and creatorsDrive outbound pitches, creds decks, cold outreach, and case study sharingMaintain a business tracker and conversion funnel with clear targetsWhat Were Looking 6-10 years experience in influencer marketing strategy, business development, or brand partnerships
Strong knowledge of the creator economy, digital platforms, and brand funnels (TOFU BOFU)Excellent at storytelling, proposal writing, pitching, and relationship buildingComfortable working with structured briefs and open-ended conversationsFinancially savvy able to handle budgeting, forecasting, and ROI Exposure to BFSI, FMCG, EdTech, Lifestyle, or D2C sectorsPrior agency experience in New Business / Brand Solutions / Growth teamsFamiliarity with tools like Qoruz, Culture X, or similarAbility to draft sample scripts / hooks for influencer campaignsSoft Skills :
A true go-getter with a sales + strategy mindsetSelf-starter with a solution-first approachThrives in a non-hierarchical, high-trust environmentStrong communication & presentation skillsWhy Join Us?
Shape and grow the Influencer Marketing vertical at one of Indias leading independent digital agenciesWork directly with leadership and explore content-led growth modelsEnjoy autonomy, visibility, and a clear leadership pathwayBe part of a dynamic team rewriting how brands leverage creators for business outcomes(ref : iimjobs.com)