Description : Group Product Marketing Manager to lead strategic and marketing initiatives for our Respiratory Segment.
The role demands a blend of strategic planning, product lifecycle management, and brand leadership, driving both top-line growth and market excellence.
Key Planning :
- Develop and execute product and portfolio strategies for the respiratory segment; drive lifecycle management and long-term brand growth.
Sales Enablement :
Partner with sales teams to provide market insights, product training, and effective promotional strategies to enhance customer engagement.Promotion Planning :
Lead annual marketing and trade plans, cyclic allocations, and ensure impactful brand visibility through strategic promotions.New Product Launches :
Drive successful new product launches, from trade allocation to six-month pre- and post-launch execution plans.Brand Management :
Monitor brand health through research and analytics; identify opportunities to strengthen positioning and achieve business goals.What Were Looking For :
MUST-HAVE : Strong experience in the Respiratory Segment (Pharma industry)
Proven track record in product management, portfolio strategy, and brand buildingExposure to new product launches and go-to-market planningStrong analytical, communication, and cross-functional collaboration MBA in Marketing / Business Management or related field(ref : iimjobs.com)