Group Product Manager

Independently handle brand management responsibility for allocated brands. Brand portfolio to include strategically important brands of the Division

Achieve top-line, market share and bottom-line targets for the brands assigned

Work effectively with creative agencies as partners, to develop differentiated and impactful brand campaigns

Ensure quality and timely delivery / execution of campaign collaterals / inputs / activities to field force

Analyze market conditions and forecast sales on a regular basis

Monitor ROI on brand strategies

Monitor competitor activities

Conduct research as per the brand need (analyze customer behavior, perception-attribute mapping, etc.) and design strategies accordingly. Undertake feasibility analysis / market research for new opportunities.

Develop and implement Annual Operating Plan for brand portfolio

Undertake fieldwork to capture insights

Effectively collaborate with sales team and cross functional stakeholders for buy-in of strategies to internal customers and ensure strong implementation of designed strategies

Actively drive engagement with sales team - conduct CSM and other sales meetings to drive excitement

Ensure quality and timely delivery / execution of campaign collaterals / inputs / activities to field force

Effectively coordinate with other functional areas within organization e.g. Medical, Training, Promo team, Supply Chain, Finance etc.

Lead Divisional initiatives which are of significant impact to the business / organization

Buddy to new brand managers in the team

Mentor / Guide to management trainees in the team

JOB SPECIFICATIONS : Skill, Education, Experience

Education :

Graduate in Science / Pharmacy

MBA / PGDBA in Sales and Marketing

Experience :

Pharmaceutical brand management experience of at least 5 years (preferably in MNC) as Brand manager / Sr Brand Manager

Additional exposure of sales preferred

Exposure to managing Key Accounts / dealing with Key Opinion Leaders

Experience in managing new launches

Skills :

Excellent Communication Skills

Functional Technical Knowledge on therapy areas owned and other therapies in the division

Demonstrates creativity, innovation and drive for results

Ability to influence, lead and work with cross functional teams

Analytical skills and Good Financial Acumen

Strategic thinking, Problem solving and decision making skills

Planning and organizing skills for short term and long term.

Time management and multi-tasking skills

Role :   Brand Management

Industry Type :   Medical Devices & Equipment

Department :   Marketing & Communication

Employment Type :   Full Time, Permanent

Role Category :   Marketing

Education

UG :   Any Graduate

PG :   MBA / PGDM in Any Specialization

Skills Required

Product Management, sales performance , Market Reseach, customer feedback