Account Based Marketing Specialist

Account Based Marketing Specialist :

• Develop and execute comprehensive ABM strategies to drive engagement and revenue growth for key accounts across the globe.
• Collaborate with sales, solutions, and marketing teams to identify target accounts, gather their requirements, and create personalized marketing campaigns that align with business objectives.
• Support large deals in CRM with relevant marketing support such as collateral, deal acceleration campaigns, and achieving marketing KPIs (global + regional).
• Identify and build assets required for sales enablement and acceleration such as capability decks and custom account and industry pages, or share relevant marketing collateral such as brochures, case studies, and product presentations with sales as per their deal requirements.
• Stay proficient in industry knowledge, identify use cases / focus areas, and work with solutions to develop solutions and Points of View (PoVs).
• Create and manage multi-channel marketing campaigns, including email, social media, and content marketing, tailored to the specific needs and pain points of target accounts.
• Monitor and analyze campaign performance, providing regular reports and insights to stakeholders to optimize future campaigns.
• Supervise work with marketing agencies for creative services, design, and campaign launch.
• Build and maintain strong relationships with key account stakeholders, serving as a trusted advisor and advocate for their needs within the company.
• Establish regular cadence and engagement activity for KPI reporting

Skills Required

Abm, Demand Generation, Email Campaign