Marketing Specialist

Job Description

Content & SEO Strategy

Collaborate with SEO experts to create and manage the monthly content roadmap (blogs, case studies, guides, whitepapers, industry / technology pages).

Track and analyze the performance of industry / service pages, providing actionable insights to optimize conversions and rankings.

Research commercial-intent keywords using SEO / AI tools and ensure content aligns with business goals.

Oversee schema markup, URL structuring, metadata optimization, and advanced on-page SEO.

Website & Development Coordination

Collaborate with WordPress developers to build and enhance new service, industry, and technology web pages.

Oversee website CRO improvements (navigation, CTAs, landing page optimizations).

Ensure smooth deployment of features (startup / SME accelerators, calculators, resource hubs).

Explore and integrate plugins / tools to improve lead capture and user experience.

Lead Generation & Campaigns

Research, design, and launch lead-generation assets (quizzes, calculators, localized landing pages).

Build nurturing flows and automation sequences (email drip campaigns, retargeting journeys).

Track inbound MQLs, ensure CRM updates, and coordinate SQL handovers with the sales team.

Experiment with CRO strategies (exit-intent popups, lead-capture tools, multi-step forms).

Branding, PR & Engagement

Lead quarterly content calendar planning across all channels.

Design thematic campaigns (e.g., AI Month , Women in Tech Week ).

Build and manage employee advocacy programs to amplify reach.

Oversee brand engagement via office initiatives, networking events, and podcasts.

Plan CSR-driven campaigns to align with company values.

Drive awards submissions, press releases, and third-party recognition campaigns.

Oversee client gifting programs (festive gifts, client kits) to strengthen relationships.

Lead initiatives for Clutch reviews, testimonials, and case studies.

Partnerships & Outreach

Negotiate with vendors for backlinks, PR placements, and sponsored content.

Explore visibility opportunities via HARO, startup directories, industry platforms, and B2B listing sites.

Build long-term strategic partnerships to grow brand authority.

Analytics, Reporting & Leadership

Own GTM and analytics tracking for all lead-gen touchpoints.

Report campaign and engagement performance in weekly / monthly / quarterly reviews.

Define and monitor KPIs across SEO, branding, and lead-gen.

Provide guidance and mentoring to junior marketing team members.

Collaborate with founders on thought-leadership and positioning.

Manage marketing budgets for content, SEO, and campaigns.

Requirements

3-6 years of experience in digital marketing, SEO, or growth marketing (B2B / Tech preferred).

Proven success in scaling inbound marketing, brand campaigns, and lead-gen.

Expertise in SEO, content marketing, PR, and campaign management.

Hands-on experience with WordPress, marketing automation, and CRO tools.

Strong analytical skills with ability to turn insights into strategy.

Excellent stakeholder management and cross-functional leadership abilities.

Experience managing vendors, freelancers, and internal teams.

Benefits

Working hours : 10 : 00 AM – 7 : 00 PM

Working days : 5 days a week (plus 1st & 3rd Saturdays working)

Medical Insurance coverage for employees

Provident Fund (PF) facility

Quarterly parties and yearly outings / trips for team bonding

Regular check-ins with leadership for growth and feedback

Recognition awards to celebrate high performance

Fun activities and team engagement sessions throughout the year

Requirements

Negotiation, Lead Generation, CRO Tools, Branding, Marketing, SEO & Content Strategies