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B2B Performance Marketing Specialist
ConfidentialGurgaon / Gurugram, India7 days ago
Job descriptionUnderstand and map the buyer journey for each product Take ownership of landing pages — from copy and layout recommendations to A / B testing Strategize lead capture forms, CTAs, and page flow to drive conversions Manage lead capture, tagging, and nurturing within CRM (HubSpot / Zoho) Track campaign-sourced leads and support MQL handover to the sales team Ensure CRM data hygiene and lead pipeline visibility for reporting Monitor campaign health using Google Analytics, Ads Manager, and CRM dashboards Report weekly / monthly performance metrics and actionable insights Continuously suggest optimizations based on data 4+ years of experience in performance marketing (preferably in B2B or product-based IT) Hands-on expertise with Google Ads, LinkedIn Ads, Meta Ads Strong knowledge of CRM systems (HubSpot, Zoho, or similar) Good understanding of SEO, SMO, and landing page optimization Data-driven mindset with familiarity in campaign analytics tools (GA4, UTM tracking, etc.) Ability to collaborate across content, design, and sales functions Experience in managing B2B product campaigns Knowledge of HTML / CSS for basic landing page tweaks Google Ads or HubSpot certifications Work on impactful, homegrown tech products Be part of a fast-growing company redefining India's digital infrastructure Take full ownership of performance marketing with autonomy and support A collaborative environment with room to experiment and grow
Job Title : Performance Marketing Specialist
Experience : 4+ Years
Location : Gurugram (On-site)
Department : Marketing
Job Location : Gurgaon
About Echelon Edge
Echelon Edge is a homegrown tech company delivering future-ready platforms and solutions in telecom, network intelligence, IT infrastructure, and advanced analytics. We design and power solutions for government and enterprise customers — with innovation, reliability, and scale at the core.
As we continue to build and promote our own IT products in the Indian market, we're looking for a performance marketer who can help drive high-quality leads through strategic digital campaigns.
Role Overview
We're hiring a Performance Marketing Specialist who will own the entire paid lead generation journey for Echelon Edge's in-house products. This role demands hands-on campaign execution, landing page ownership, CRM integration, and close alignment with sales to deliver measurable marketing outcomes.
Key Responsibilities
Lead Generation & Campaigns
- Plan, launch, and optimize paid campaigns (Google Ads, LinkedIn Ads, Meta)
- Drive SEO and SMO strategies to improve organic visibility
- Create and manage campaign assets in collaboration with the content and design teams
- Ensure campaigns are performance-driven with focus on CPL, CTR, and conversion rates
Customer Journey & Funnel Ownership
CRM & Lead Management
Performance Analytics & Reporting
Required Skills & Experience
Good to Have :
Why Join Us
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Skills Required
Google Ads, Landing Page Optimization, Smo, linkedin ads , Seo
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Performance Marketing Specialist • Gurgaon / Gurugram, India
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