Content Marketing Specialist

About The Role

You'll own content-led growth for Inc42's IPs and brand campaigns—turning narratives into high-performing assets across videos, reels, newsletters, social, case studies, and landing pages. You'll collaborate tightly with design, performance, editorial, and partnerships to ship campaigns that are on-brand and outcome-driven.

About Inc42

Inc42 is India's #1 startup media & intelligence platform that informs, educates and empowers startup & business leaders through its incisive reporting, insightful reports, curated events & communities, and industry-leading executive courses & programs.

Since launching in January 2015, and having risen to become the authoritative voice on India's startup economy, we&aposve moved markets, gotten the early scoop on billions of dollars of transactions, and told you what&aposs happening deep inside some of the fastest-growing startups & industries alike. Our stories have been followed by the Wall Street Journal, Bloomberg, Reuters, TechCrunch, and other major outlets hundreds of times.

We also track over 50,000+ startups and provide market research and intelligence through our in-depth research reports, and we organise some of the most sought-after conferences and events for startup & business leaders across India.

In 2020, we introduced Inc42 Plus, our exclusive membership program tailored for startup & business leaders, amassing over 10,000 members in record time. Apart from our sharp reporting & insightful research, through Inc42 BrandLabs, we partner with enterprises & brands to help them create branded content & experiences and reach our audience of decision makers.

What You&aposll Do

• Build content strategies for flagship IPs (D2C Summit, AI Summit, FAST42, D2C Retreat); craft crisp positioning and messaging for each IP and ensure consistency across channels.
• Drive acquisition and engagement with content-led campaigns across formats—videos / reels, newsletters, social, case studies, and landing pages.
• Co-create concepts with design and write tight creative briefs; own the asset lifecycle end-to-end (ideation → production → QA → deployment) and maintain a reusable repository.
• Lead integrated brand campaigns (online + offline) for Inc42 and its IPs; partner with performance, social, and partnerships for amplification.
• Own messaging frameworks, storylines, and audience segmentation while maintaining a premium brand voice.
• Align with sales, product, and partnerships on business goals; amplify via editorial and community channels; coordinate vendors / agencies as needed.
• Track reach, engagement, CTR, CVR, and brand lift; run experiments and iterate based on insights.
• Maintain campaign calendars and launch on schedule.

What You&aposll Bring (Must-Haves)

Nice-to-Haves

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Skills Required

Content Marketing, Marketing Automation, Hubspot, Crm, Seo