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Performance Marketing Specialist
ConfidentialNoida, India8 days ago
Job description 1 year of proven experience in performance marketing for B2C mobile apps (Google Ads, Facebook Ads, or similar platforms). Strong analytical and problem-solving skills, with the ability to interpret campaign data and make data-driven decisions. Ability to work in a fast-paced, high-growth environment while managing multiple campaigns simultaneously.
Astrotalk is India's leading astrology platform, connecting users with verified astrologers for personalized guidance through chat, call, and video. With a mission to make astrology accessible and trusted, we've served millions of users across the globe through our intuitive and secure platform.
We're looking for a Performance Marketing Specialist to join our fast-growing team. If you&aposre passionate about data-driven marketing, optimizing campaigns, and driving growth, apply now.
Key Responsibilities
- Plan, execute, and optimize end-to-end performance marketing campaigns across Google Ads, Facebook Ads, and other mobile app advertising platforms.
- Conduct keyword research and audience segmentation to maximize ROI in the mobile app space.
- Implement and monitor A / B tests to enhance ad creatives, targeting, and overall performance.
- Stay up to date with industry trends, tools, and best practices in B2C mobile app performance marketing.
- Identify opportunities to scale campaigns, expand into new channels, and improve cost efficiency.
What We Require
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Skills Required
Facebook Ads, Google Ads, Keyword Research, audience segmentation
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Performance Marketing Specialist • Noida, India