Marketing Automation Lead

Who we are :

Money. A subject that’s always on our mind. We go through a rollercoaster of emotions when it comes to money. That’s why at Jupiter, our mission is to enable people to improve their relationship with money.

We are a financial services platform that leverages technology to offer our customers seamless and user-friendly products related to banking, loans, and investments. So whether it’s a savings account, credit cards, investment and payments, it's all on Jupiter. We also help users cut through the banking jargons, offer smart insights based on spending and provide users with a range of new age features to enable and make sense of their finances.

Our journey so far :

Jupiter was founded in 2019 by Jitendra Gupta. Best known as Citrus Pay’s founder, Jiten found himself wondering why personal finance experiences were not customer-centric when everything else like food ordering and entertainment were. That’s how our journey began in 2019, with a simple, powerful idea : to create a modern, customer-centric experience that empowers individuals when it comes to their money.

From our humble beginnings, we've strived relentlessly to make managing money easier. In 2021 when we launched we had a waitlist with over 100,000 people eager to experience the world of Jupiter - and within 10 months we crossed 1 million users. Today, we have 2.8 million + happy users on Jupiter.

Our Insights feature today tells how much and where you’ve been spending automatically, even on your other savings accounts! Our Edge CSB Bank RuPay credit card is getting a lot of love for it’s head-turning transparent design, not to mention it being a rewarding experience. Our No-Penalty SIP and Daily SIP at Rs 10 / - has helped scale our investments business and we have over 100,000 users investing on our platform to fulfill their money aspirations.

We've embraced cutting-edge technology, harnessed the power of data analytics, and assembled a diverse team of creative thinkers and industry experts who share our vision for a more accessible,

transparent, and inclusive financial ecosystem. We’re now looking for like-minded folks to join the crew.

Who we're looking for :

We need a hands-on growth person who reviews data every day, tweaks campaigns without delay, and turns insights into clear copy, creatives, and channel adjustments. You should be fluent with automation and analytics platforms, comfortable collaborating with product, design, and data, and focused on meeting activation, retention, and ROI targets. If you take full ownership of results and persist until the metrics improve, you will thrive in this role.

Roles and responsibilities :

• Develop and implement strategic campaigns to drive in-app user activation, retention and engagement, aligning with overall business objectives.
• Craft and optimize multi-channel campaigns, ensuring consistent messaging across in-app and external platforms.
• Analyze campaign performance on a daily basis, proactively identifying areas for improvement and adjusting strategies as needed.
• Collaborate with cross-functional teams—including marketing, product, data science, and tech—to identify target segments, craft compelling messaging, and select the most effective channels.
• Continuously experiment with campaign tactics to enhance conversion rates, leveraging data to guide decisions.
• Create detailed campaign plans and provide regular performance reports to stakeholders, ensuring transparency and alignment with key business goals.
• Create and execute playbook for introducing users to new and existing features and offerings through in-app communications, campaigns other key-communication opportunities, and thereby drive retention, engagement
• Analyze user journeys to provide actionable insights and recommendations followed by quick experimentation via A|B testing routes on traffic / funnel enhancement to derive immediate impact on KPIs

What is needed for this role :

Why you should work with us :

Our Process :

We raise the bar with each hire - and evaluate our candidates to build a team of like-minded, passionate, ambitious owners. Once you apply you’re most likely to go through the following hiring process, certain roles may require more rounds. But here’s the gist -

1. The Intro : Our recruitment team goes through all the applications we receive to find the best fit. We look for skills that would be the perfect addition to our team, and past work that can vouch for it.

2. Two Way Street : An interview with the hiring manager. Do you like the role? What are your expectations? These are the answers we seek. Pro-tip : Ask lots of questions. Assignments may be given.

3. Culture Matters : We don’t just value the skills we bring, we value the people we bring. This round is to see if you fit our culture & for you to find out if it works for you too. If yes, then we’re in business. If not, until next time!

4. The Offer : The most crucial step - as far as we’re concerned. We roll out offers if we find a candidate has met all our expectations and can be a part of our crew!