Marketing Automation Lead

Job Title : Marketing Automation Lead

About the Role

We're seeking an experienced Marketo Specialist to power our marketing automation efforts. You'll build and execute email campaigns, create landing pages, forms, and related content—including social posts and nurture sequences.

Location : Bangalore, Karnataka

Key Responsibilities

• Design, build, QA, and deploy email campaigns, nurture programs, forms, landing pages using Marketo
• Configure complex workflows and program logic, including dynamic content and segmentation strategies
• Collaborate with content, creative, and digital teams to craft campaign copy, social content, and promotional assets
• Monitor email deliverability while ensuring GDPR compliance
• Monitor email performance—open / click rates, conversions and generate actionable reports
• Conduct A / B and multivariate testing to optimize email performance, including subject lines, content, design, and send time
• Assist with lead scoring models, segment maintenance, database hygiene, and Marketo best practices
• Create and maintain rules for lead scoring and build nurture email campaigns
• Create weekly and monthly performance reports on email automation and landing page conversion and optimization

Qualifications

Why You'll Love This Role

Skills Required

lead scoring, multivariate testing, Css, Segmentation, Workflows, Marketo, Tokens, Salesforce Crm, Html