Product & Content Marketing Lead — iVP Semiconductor

Location : Chennai or Bengaluru preferred; India-remote considered

Type : Full-time

We’re building a bold hardware brand from India. If you obsess over the customer, craft original ideas, and use storytelling to pull people toward a product (not push specs at them), let’s talk.

iVP Semiconductor is India’s power-semiconductor challenger—designing high-efficiency MOSFETs, drivers, and power subsystems for EV, industrial, and solar markets. With teams in Chennai and Bengaluru, we combine local customer insight with global standards to deliver reliable, application-ready solutions.

What you’ll do

Own product storytelling & content across the funnel : web / landing pages, briefs, one-pagers, case studies, whitepapers, email, social, light video scripts, and launch assets.

Lead with customer insight : mine interviews, calls, and market signals to uncover pains, language, and moments of truth—then build narratives that bridge those needs to our products.

Shape positioning & messaging for products and the master brand; turn insights into sharp POVs, memorable headlines, and repeatable narratives.

Create bold, original concepts : campaigns and content that feel B2C-clear and compelling while staying technically credible.

Drive GTM alignment with product, sales, and technical teams; prioritize stories that earn attention and convert.

Use AI thoughtfully to accelerate ideation and production while protecting accuracy and voice.

Measure & iterate with simple, outcome-oriented reporting.

What success looks like

Content that attracts the right audience and influences qualified pipeline .

Rising organic visibility on priority topics driven by distinctive ideas, not just keywords.

Strong executive social engagement tied to meaningful inbound interest.

What you bring

5–10 years in product / content marketing for hardware (semiconductors strongly preferred; electronics / industrial / consumer hardware welcome).

Comfort interviewing SMEs / customers and translating voice-of-customer into positioning, not just paraphrased specs.

Portfolio showing creative concepts (headlines, hooks, campaigns) and long-form clarity.

Familiarity with AI in real workflows; ability to brief and guide freelancers / agencies when needed.

Bias for clarity, credibility, and brave ideas .

Nice to have

India-market experience / localization chops.

Exposure to power electronics or adjacent hardware domains.

Compensation : Market-competitive; flexible for exceptional candidates.

How to apply

LinkedIn Easy Apply , or email (subject : Product & Content Marketing Lead – Your Name ).

Include 2–3 samples that show customer-insight-led storytelling and bold creative choices.

You can also message us on LinkedIn.

Submit Answers to the Following questions

Show one example where a customer-insight-led idea moved a business metric (pipeline, organic, conversion). What insight unlocked it?

Link a sample with a distinct point of view (not generic “feature → benefit”). What was your role?

In 3–5 bullets, outline how you turn customer interviews into a messaging hierarchy and campaign concept.

There will be a Short exercise for the shortlisted candidates that should not take more than a couple of days to complete.