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AVP- Product Marketing

AVP- Product Marketing

ConfidentialBengaluru / Bangalore
22 days ago
Job description

Are you a strategic marketing leader with a passion for driving demand generation, product storytelling, and market expansion NetCom Learning is seeking an AVP, Product Marketing to lead a team of product marketers, craft compelling go-to-market strategies, and drive brand awareness and lead generation for our vendor solutions.

What's in it for you

  • Lead & mentor a high-performing team  of product marketers focused on B2B & B2G growth.
  • Shape product positioning & storytelling  to drive engagement and sales enablement.
  • Own the marketing strategy  for assigned vendors, aligning with sales & inside sales teams
  • Oversee multi-channel marketing campaigns  across content, digital, social, and automation tools.
  • Drive key KPIs :   lead generation, learner acquisition, and revenue growth.

What You'll do

  • Lead & Execute Product Marketing Strategies  - Own the go-to-market approach, positioning, and messaging for key vendors & target audiences.
  • Sales Enablement & Collaboration  - Educate internal teams on solution messaging, value propositions, and customer challenges to optimize sales conversations.
  • Campaign Management & Lead Generation  - Develop 360 marketing strategies, including content, digital, social media, and AI-driven campaigns to drive engagement.
  • Market Insights & Customer Journey  - Leverage data and market trends to refine customer journey mapping & product lifecycle strategies.
  • Brand Awareness & Thought Leadership  - Craft compelling storytelling & marketing narratives to position NetCom Learning as an industry leader
  • Role :   Head - Marketing

    Industry Type :   IT Services & Consulting

    Department :   Marketing & Communication

    Employment Type :   Full Time, Permanent

    Role Category :   Marketing

    Education

    UG :   Any Graduate

    PG :   Any Postgraduate

    Skills Required

    Lead Generation, Sales, Campaign Management, Social Media, Sales Enablement, Automation Tools, Brand Awareness, product life cycle

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    Product Marketing • Bengaluru / Bangalore

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