Juniper Hotels - Manager - Digital Marketing

Manager - Digital Role :

Ownership and management of all digital assets and paid amplification activities for the hotel, driving performance marketing initiatives, ensuring brand consistency, and collaborating cross-functionally to achieve business Asset Management :

• Manage the hotels presence across digital platforms including Brand.com, GMB, OTA, KODDI, TripAdvisor, and online aggregators.
• Ensure hygiene, accuracy, and a conversion-optimized presence across all channels along with Marcomms.
• Oversee website content updates in collaboration with the Marcomms Media & Digital Amplification :
• Lead strategy and execution of all Paid Media campaigns for Rooms, F&B, and special initiatives.
• Work closely with the media agency for strategic planning, targeting, budgeting, and creative input.
• Identify and onboard new digital channels for enhancing performance.
• Manage paid campaigns on platforms like Google, Meta (Facebook & Instagram), YouTube, and Media Paid Focus :
• Manage all Paid Social Media campaigns across Meta, YouTube, and LinkedIn.
• Collaborate with Marcomms for organic strategy alignment and synergy.
• Optimize paid campaigns for maximum reach, engagement, and Collaboration & Campaign Assets :
• Co-develop digital campaign content in partnership with the Marcomms Drive digital briefs to ensure the creation of platform-aligned, high-performing creative assets.
• Own and manage landing pages, offer pages, campaign messaging, and performance-centric content along with Marcomms.

Data & Performance Reporting :

Cross-Functional Collaboration :

Preferred Qualifications & Experience :

(ref : iimjobs.com)