Head of Growth & Co-Founder

Company Description

Folius Labs is a category-defining nutraceutical and natural health products company at the intersection of scientific innovation and global wellness. Leveraging advanced research, digitized manufacturing, and AI-driven marketing, Folius Labs develops world-class, evidence-based supplements tailored for modern consumers. Following a successful and significant institutional fundraise, Folius Labs is positioned for accelerated expansion across the US and global markets.

Role Description

We are seeking a visionary Head of Growth & Co-Founder to architect and lead our next phase of scale. This founding leadership position is ideal for an accomplished D2C growth leader with a proven record of scaling consumer brands—especially in the health, wellness, or natural products sectors—and a keen expertise in breaking into international (notably US) markets. The ideal candidate brings world-class credentials, a builder's mindset, and the maturity to guide high-performing, cross-functional teams in an entrepreneurial setting.

Key Responsibilities

• Strategic Growth Leadership :
• Formulate and execute a holistic growth strategy encompassing customer acquisition, retention, channel expansion, and revenue optimization.
• Develop and operationalize models that ensure scalable and sustainable D2C growth, adapting strategies to international consumer segments and evolving market trends.
• US & International Market Expansion :
• Lead the entry, establishment, and rapid scaling of Folius Labs in the US and other strategic global markets.
• Oversee regulatory strategy and compliance for dietary supplements and wellness products in target regions.
• Build and nurture partnerships with key local players, influencers, and affiliates to establish rapid market traction.
• Performance Marketing & Brand Building :
• Drive full-funnel performance marketing across Meta, Google, Amazon, YouTube, TikTok, and emerging digital channels.
• Orchestrate omnichannel growth, ensuring seamless customer journeys across brand D2C platforms, marketplaces, and subscription models.
• Partner with creative and scientific teams to position Folius Labs as the trusted authority on natural wellness.
• Cross-Functional & Team Leadership :
• Build, coach, and inspire a high-impact growth team across marketing, analytics, community management, and partnership development.
• Own P&L responsibilities within the growth function and align cross-team initiatives to company objectives.
• Foster close collaboration with product innovation, manufacturing, and scientific communication leads.

Candidate Profile

Desired Competencies

What We Offer

Skills Required

Performance Marketing, regulatory strategy, channel expansion, Customer Acquisition, partnership development, Market Expansion