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Marketing & Events Head

Marketing & Events Head

St. Joseph's & St. Paul's Group of Collegeshyderabad, India
1 day ago
Job description

Job Title : Head – Marketing, PR & Events

Institution :  St. Paul’s & St. Joseph's Group of Colleges

Location :  (Himayatnagar, Attapur, Tolichowki, Hyderabad)

Job Type :  Full-Time | On-site

Experience :  Minimum 5 years in Marketing / PR / Event Management (Education sector preferred)

Job Summary :

We are looking for a dynamic and strategic  Head of Marketing, PR & Events  who will be responsible for leading and executing the institution’s marketing and communication strategy – both  digital and onsite . The ideal candidate should be highly creative, organized, and result-oriented with a passion for the education sector. This role involves managing the college’s brand image, digital presence, public relations, student outreach, events, and all printing / publication needs.

Key Responsibilities :   Marketing & Branding

  • Develop and execute comprehensive marketing strategies to promote the college's programs and achievements.
  • Create branding guidelines and ensure consistency across all platforms and materials.
  • Conduct market research and competitor analysis to improve positioning.

Digital Marketing

  • Oversee and optimize all digital campaigns (SEO, SEM, email, social media).
  • Manage the college’s website and social media platforms to enhance visibility and engagement.
  • Run paid ads across Google, Meta, YouTube, etc., for admissions, events, and branding.
  • Public Relations & Outreach

  • Build and maintain media relationships to ensure positive coverage.
  • Prepare press releases, media kits, and handle press interactions.
  • Coordinate outreach campaigns in schools, colleges, and career expos.
  • Event Management

  • Plan and execute internal and external events : admission drives, academic events, student fests, alumni meets, etc.
  • Coordinate logistics, permissions, vendors, and promotion for all events.
  • Ensure event branding aligns with the college’s image and goals.
  • Printing & Collateral Production

  • Supervise design, content, and production of brochures, banners, certificates, ID cards, and other printed materials.
  • Ensure timely printing and distribution of marketing collateral.
  • Team & Budget Management

  • Lead and mentor a team of marketing assistants, designers, and interns.
  • Manage marketing budgets and ensure cost-effective strategies.
  • Collaborate closely with the admissions and academic teams.
  • Key Skills Required :

  • Strong leadership and communication skills
  • Expertise in digital tools (Google Ads, Meta Business Suite, Canva, Mailchimp, etc.)
  • Creative thinking and content development ability
  • Excellent coordination and multitasking abilities
  • Knowledge of vendor and agency management
  • Event planning and execution skills
  • Crisis management and PR skills
  • Qualifications :

  • Bachelor’s or Master’s degree in Marketing, Mass Communication, Business Administration, or a related field.
  • Minimum 5 years of experience in marketing and branding (experience in the education sector is a plus).
  • Working Hours :

  • Monday to Saturday, 9 : 00 AM to 6 : 00 PM
  • What We Offer :

  • Opportunity to lead and innovate in a reputed academic institution
  • Freedom to execute creative strategies
  • Collaborative and supportive work environment
  • Competitive salary based on experience
  • Requirements

    Must have Experience in Managing Marketing Campaigns both Offline and Online

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