Job Title : Head – Marketing, PR & Events
Institution : St. Paul’s & St. Joseph's Group of Colleges
Location : [Himayatnagar, Attapur, Tolichowki, Hyderabad]
Job Type : Full-Time | On-site
Experience : Minimum 5 years in Marketing / PR / Event Management (Education sector preferred)
Job Summary :
We are looking for a dynamic and strategic Head of Marketing, PR & Events who will be responsible for leading and executing the institution’s marketing and communication strategy – both digital and onsite . The ideal candidate should be highly creative, organized, and result-oriented with a passion for the education sector. This role involves managing the college’s brand image, digital presence, public relations, student outreach, events, and all printing / publication needs.
Key Responsibilities : Marketing & Branding
- Develop and execute comprehensive marketing strategies to promote the college's programs and achievements.
- Create branding guidelines and ensure consistency across all platforms and materials.
- Conduct market research and competitor analysis to improve positioning.
Digital Marketing
Oversee and optimize all digital campaigns (SEO, SEM, email, social media).Manage the college’s website and social media platforms to enhance visibility and engagement.Run paid ads across Google, Meta, YouTube, etc., for admissions, events, and branding.Public Relations & Outreach
Build and maintain media relationships to ensure positive coverage.Prepare press releases, media kits, and handle press interactions.Coordinate outreach campaigns in schools, colleges, and career expos.Event Management
Plan and execute internal and external events : admission drives, academic events, student fests, alumni meets, etc.Coordinate logistics, permissions, vendors, and promotion for all events.Ensure event branding aligns with the college’s image and goals.Printing & Collateral Production
Supervise design, content, and production of brochures, banners, certificates, ID cards, and other printed materials.Ensure timely printing and distribution of marketing collateral.Team & Budget Management
Lead and mentor a team of marketing assistants, designers, and interns.Manage marketing budgets and ensure cost-effective strategies.Collaborate closely with the admissions and academic teams.Key Skills Required :
Strong leadership and communication skillsExpertise in digital tools (Google Ads, Meta Business Suite, Canva, Mailchimp, etc.)Creative thinking and content development abilityExcellent coordination and multitasking abilitiesKnowledge of vendor and agency managementEvent planning and execution skillsCrisis management and PR skillsQualifications :
Bachelor’s or Master’s degree in Marketing, Mass Communication, Business Administration, or a related field.Minimum 5 years of experience in marketing and branding (experience in the education sector is a plus).Working Hours :
Monday to Saturday, 9 : 00 AM to 6 : 00 PMWhat We Offer :
Opportunity to lead and innovate in a reputed academic institutionFreedom to execute creative strategiesCollaborative and supportive work environmentCompetitive salary based on experienceRequirements
Must have Experience in Managing Marketing Campaigns both Offline and Online
