1. Leadership and Strategy
- Develop and execute high-level social media strategies for a diverse portfolio of clients, ensuring campaigns deliver measurable results against key performance indicators (KPIs).
- Lead, mentor, and manage the social media team, fostering a culture of innovation, accountability, and excellence.
- Serve as the senior point-of-contact for clients on all social media strategy and performance-related matters.
- Monitor industry trends, competitive landscape, and platform updates to ensure clients remain at the forefront of social media best practices and emerging technologies.
2. Campaign Management and Execution
Oversee the planning, content creation, scheduling, and execution of all organic and paid social media campaigns across relevant platforms (e.G., Instagram, LinkedIn, X, Facebook, YouTube).Ensure brand voice and visual guidelines are consistently applied across all client social channels.Collaborate closely with the PR, creative, and analytics teams to create integrated campaigns that amplify earned media and drive conversions.3. Analytics and Reporting
Establish benchmarks and develop comprehensive reporting frameworks to track social media performance.Analyze campaign data to provide actionable insights and strategic recommendations for optimization and future planning.Present detailed performance reports and strategic reviews to clients and senior management.