Head of Brand Strategy (Creatives)

About Faym

Faym is India’s fastest-growing content-commerce platform, powering creator-led sales across major e-commerce brands. We’re now setting up our first in-house creative division and looking for a leader who can build it from zero to one.

We need someone who can shape Faym’s brand identity, craft platform-first content strategies, build a strong creative team, and lead all creative efforts across brand, product, and marketing.

Role Overview

As the Head of Brand Strategy (Creatives) , you will lead how Faym shows up across social, product communication, PR moments, and brand storytelling. You will build the entire creative function from scratch, define the brand voice, and drive creative strategies for both Faym’s own brand and Faym’s partner brands / programs.

Key Responsibilities

Creative Strategy & Brand Building

• Define and own Faym’s brand voice, visual identity, and storytelling frameworks.
• Build platform-specific strategies for Instagram, , YouTube, and emerging platforms.
• Lead content direction for brand awareness, product marketing, creator communication, and major campaigns.

Team Building & Leadership

Content & Campaign Ownership fo Partner Brands

Product & Marketing Strategy

Skills & Qualifications