Social Media Strategy Lead

About the Role

Pinkvilla is looking for an experienced and creative Senior Manager – Social Media to spearhead our social media strategy, lead a high-performing team, and drive audience growth and engagement across all digital platforms. The role requires a deep understanding of digital trends, content behavior, and platforms that resonate strongly with Gen Z and young millennial audiences .

Key Responsibilities

• Develop and implement innovative, data-driven social media strategies that align with organizational goals and brand positioning.
• Oversee daily operations across all social media platforms, ensuring content is tailored to the unique tone, audience, and requirements of each channel.
• Strategically plan and manage the content calendar using advanced tools, ensuring timely and coordinated publishing.
• Lead the creation of engaging and visually appealing multimedia content, maintaining brand voice, quality, and consistency across all platforms.
• Conceptualize and execute campaigns, trends, and formats designed to appeal to Gen Z audiences , leveraging emerging digital behaviors, pop culture, and influencer engagement.
• Conceptualize, launch, and manage social media campaigns, contests, and activations to enhance visibility, engagement, and audience growth.
• Build and maintain relationships with influencers, creators, and partners to strengthen brand presence and extend audience reach.
• Conduct audience insights and behavioral analysis to refine content strategies and maximize engagement effectiveness.
• Oversee community management efforts — engaging with followers, addressing feedback, and fostering meaningful conversations.
• Monitor, measure, and report social media performance using tools such as Google Analytics and Meta Insights, providing actionable recommendations.
• Stay abreast of emerging social media trends, technologies, and platform updates to continuously evolve strategy and execution.
• Conduct competitor benchmarking to identify opportunities and inform strategic improvements.
• Define and achieve measurable objectives for brand awareness, audience engagement, and channel growth.
• Lead, mentor, and guide junior team members, fostering a culture of creativity, accountability, and continuous learning.
• Promote and institutionalize social media best practices across teams to ensure consistent and effective execution.
• Collaborate cross-functionally with editorial, creative, and brand teams to ensure cohesive communication and campaign integration.

Requirements