Senior Affiliate Manager
ConfidentialGurugram, Gurgaon / Gurugram, India11 days ago
Job descriptionBuild a strong pipeline of affiliates : incent, non-incent, SDK networks, DSPs, OEM inventory, offerwalls, social / influencer, web-to-app. Own negotiations (payouts, caps, exclusivities, test budgets, KPIs, fraud clauses). Set up offers on the tracking platform with correct macros & S2S postbacks; validate install / event fires. Create and manage black / whitelists, subID-level optimization, dayparting, geo / device / carrier targeting. Monitor funnel metrics (click→install, install→event, D1 / D7 retention / ROAS, ARPU, LTV signals). Escalate and resolve discrepancies, hold traffic when needed, and manage payout adjustments. Coordinate with Finance for invoicing, reconciliations, and timely publisher payments. Experience : 3–6 years in mobile performance / affiliate role managing CPI / CPA / CPE at a network, agency, or advertiser. Tools (hands-on) : New active publishers onboarded per month Daily cap attainment & fill rate by geo eCPI / eCPA vs target; gross & net margin % Event rate (install→key event), D1 / D7 retention or ROAS where applicable Fraud rate (invalid / blocked %) and time-to-resolution Revenue growth and partner retention Experience in high-scale verticals (gaming, fintech, e-com, utility, travel). Knowledge of SKAdNetwork postbacks and privacy sandbox changes. Existing publisher connections.
Job Summary :
We're looking for a Mobile Affiliate Manager to scale user acquisition by recruiting high-quality publishers and optimizing performance campaigns (CPI, CPA, CPE). You'll own the end-to-end partner lifecycle—from sourcing and onboarding to daily optimization, fraud control, and margin management.
Key KRAs :
- Publisher Acquisition & Onboarding : Source, vet, negotiate, and activate new mobile publishers across geos & verticals.
- Campaign Setup & Optimization : Configure offers (tracking, caps, targeting), run A / B tests, and drive lower eCPI / higher conversion rates.
- Revenue & Margin Management : Hit volume caps while maintaining target margins and ROAS goals.
- Quality & Fraud Control : Monitor CTIT anomalies, duplicate installs, device farms; enforce payouts / blocks.
- Analytics & Reporting : Maintain daily / weekly performance dashboards; share insights & next actions.
- Process & Compliance : Keep documentation, IOs, and policy compliance (store, GDPR / CCPA) tight.
Responsibilities :
What We're Looking For :
Trackers / Networks : Affise, Everflow, TUNE / HasOffers, Trackier, Offer18 (or similar)
MMPs : AppsFlyer, Adjust, Branch, Singular, Kochava
Fraud / QA : 24Metrics, Forensiq, FraudScore, internal anomaly checks
KPIs & Targets :
Nice to Have :
Skills Required
Cpa, Branch, CPE, cpi
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Senior Manager • Gurugram, Gurgaon / Gurugram, India
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