Partnerships & BTL Marketing Associate

Job Description

We are seeking a Partnerships & BTL Marketing Associate who thrives on engaging students through high-energy seminars and workshops across colleges and coaching centers. This role is the face of IIDE on campus—responsible for planning, delivering, and making sessions impactful—while also managing the data, partnerships, and offline marketing initiatives that fuel these activities. If you enjoy public speaking, creating memorable student experiences, and using data and AI to make outreach smarter, this role is for you.

Key Responsibilities

Seminar & Workshop Delivery – Conduct engaging sessions across degree colleges, junior colleges, coaching classes, and career fairs; bring creativity and interactive formats to keep large student groups inspired and excited.

Planning & Coordination – Organize seminar schedules, manage logistics with institutions, and ensure seamless execution of on-ground activities.

Data Management & Reporting – Maintain and update student lead databases, track seminar performance, and generate insights that help improve outreach strategies.

Partnership Development – Build strong relationships with colleges, coaching classes, and career counselors to drive recurring collaborations and referrals.

Below the Line marketing & Branding – Support offline activations, workshops, and branding opportunities that enhance IIDE’s visibility in academic and community spaces.

AI-Driven Engagement – Explore AI tools for student engagement, lead follow-up, and event personalisation to increase the effectiveness of sessions and partnerships.

Required Skills & Competencies

Excellent public speaking and presentation skills; ability to energise and inspire large student groups.

Strong organisational and planning abilities to manage multiple sessions and partner commitments.

Proficiency in data management for lead tracking, analysis, and reporting.

Relationship-building skills with institutional stakeholders and external partners.

Creativity in making seminars more interactive and memorable .

Basic knowledge of AI tools and marketing applications preferred.

Preferred Background

Graduate / Postgraduate in Business, Marketing, Communications, or related fields.

0–3 years of experience in seminar delivery, student engagement, partnerships, or BTL marketing .

Exposure to offline event management or training sessions is a strong advantage.

Understanding of digital marketing trends adds value.

Requirements

Qualifications : While formal education and qualifications are important, we care mainly about your attitude, your work ethic, your desire to learn, and your ability to fit into our existing team culture! Fair knowledge of Digital Marketing tools and proficiency in Google Sheets and G-studio. Strong analytical, written communication and research skills and the ability to gather and interpret data to drive decision making. Ability to work independently and in a team environment. You must be incredibly organized and process-driven with a strong eye for detail. Someone who defaults to believing all problems are solvable and is resourceful enough to find a solution using their initiative.