Associate Manager - Performance Marketing - Growth Team - B2C Product Firm
Talent ProMumbai, India6 hours ago
Job description3-7 years of hands-on experience in performance marketing, ideally in a B2C tech or consumer internet company. Proven experience running lead generation campaigns using platforms like Facebook / Instagram Lead Ads, Google Lead Forms, etc. Strong understanding of user funnels, conversion tracking, and performance metrics. Ability to interpret data and derive actionable insights using tools like Google Analytics, Excel, etc. Experience with tools like Meta Ads Manager, Google Ads, and other performance marketing platforms. Excellent communication, collaboration, and project management skills. Experience working in a product or subscription-based company. Exposure to CPL (Cost per Lead) optimization. Familiarity with regional language campaigns (a plus, not mandatory
Role & Responsibilities
We are looking for a data-driven, results-oriented Associate Manager - Performance Marketing to join our Growth team. You will be responsible for designing and executing lead generation campaigns across digital platforms, with a specific focus on lead capture through web-based lead forms - with no app download required.
Key Responsibilities :
- Plan, execute, and optimize paid media campaigns (Google, Meta, etc.) focused on lead generation via lead forms (not app installs).
- Develop and manage funnel strategies for high-intent lead capture with optimal CAC (Cost per Acquisition).
- Run A / B tests on creatives, landing pages, and form flows to maximize conversion rates.
- Coordinate with creative, content, and tech teams to build and improve high-converting lead capture assets.
- Track, analyze, and report campaign performance metrics to drive continuous improvement.
- Identify new opportunities and trends in performance marketing to scale lead acquisition.
Ideal Candidate
Preferred :
(ref : iimjobs.com)
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Manager Performance Marketing • Mumbai, India
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