B2B Marketing Manager

Company Profile :

WORKSTORE LIMITED is a leading distributor of premium commercial and industrial solutions in India. We are the exclusive partner for globally renowned brands including Dyson Hand Dryers , Lindhaus & Fimap Cleaning Machines , RLT Lighting Products , and more. Our mission is to bring innovative, high-performance products to businesses across India through a strong dealer and distribution network.

About the Role :

As the B2B Marketing Manager at Workstore Pvt Limited, you will drive lead generation and brand growth across our key verticals : Dyson hand dryers, cleaning equipment, lighting, office supplies, and gifting solutions. You will own and execute multi-channel campaigns, leveraging platforms like Meta, Google, and LinkedIn to attract high-quality B2B leads.

Key Responsibilities :

• Develop and implement data-driven digital marketing strategies tailored for B2B audiences.
• Manage and optimize campaigns on Meta, Google Ads, and LinkedIn, ensuring maximum ROI.
• Collaborate with the sales team to align lead generation efforts and nurture prospects through the funnel.
• Utilize marketing automation tools and CRM systems to streamline lead management and reporting.
• Monitor and analyze campaign performance, using insights to refine strategies and drive continuous improvement.

Qualifications :

This role offers an exciting opportunity to shape the growth of our B2B brands and make a significant