Growth : Demand Generation Specialist

About TrueFoundry

TrueFoundry is an enterprise-grade AI / ML platform that empowers teams to build, deploy, and scale GenAI and ML applications — faster and more securely — across cloud, on-prem, or hybrid infrastructure. Backed by Intel Capital , peak xv(formerly sequoia) we power industry leaders like NVIDIA, Merck, and Synopsys .

Role Overview :

You will play a critical role in building and nurturing a healthy sales pipeline with highly qualified opportunities in specific verticals and geographies through targeted demand generation strategies. This role will require you to design, execute, and optimize multi- channel campaigns, driving interest and engagement for TrueFoundry&aposs AI / ML offerings and enabling the sales team to convert opportunities into long-term customers.

Key Responsibilities :

• Plan, develop, and execute multi-channel demand generation campaigns (including cold calls, email campaigns, content marketing, digital outreach, and events) to generate qualified leads and drive sales for TrueFoundry&aposs offerings.
• Nurture potential customers through personalized engagement, including product demos, sharing case studies, and providing whitepapers to accelerate interest and movement through the funnel.
• Build and maintain a robust pipeline by driving top-of-funnel activities with targeted outreach, discovery meetings, and qualification exercises to identify and create new opportunities.
• Collaborate closely with sales teams post-qualification to develop &aposwin plans&apos that maximize conversion rates.
• Maintain a deep understanding of True Foundry&aposs solutions to tailor messaging effectively for specific customer needs and objectives.
• Partner with Solutions and Product teams to share customer feedback and insights to improve campaigns and go-to-market strategies.
• Act as a brand evangelist for True Foundry across LinkedIn, industry forums, and relevant platforms to enhance visibility and engagement.
• Track and report on campaign performance metrics, optimizing strategies for continuous improvement.

Must Have :

Why Join TrueFoundry

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Skills Required

Saas, Email Campaigns, Content Marketing, Demand Generation, Product Demos, Analytics