Marketing Manager South Asia

Job Description : Work Schedule

Standard (Mon-Fri)

Environmental Conditions

Office

About Company : Thermo Fisher Scientific Inc. is the world leader in serving science , with revenues of more than $20 billion and approximately 70,000 employees globally. Our Mission is to enable our customers to make the world healthier, cleaner and safer . We help our customers accelerate life sciences research, address analytical challenges, improve patient diagnostics, deliver medicines to market and increase laboratory efficiency .

Through our outstanding brands - Thermo Scientific, Applied Biosystems, Invitrogen, Fisher Scientific, and Unity Lab Services - we offer an unmatched combination of innovative technologies, purchasing convenience and comprehensive services.

Changed from 'premier' to 'outstanding' as the first phrase is more associated with men.

The Marketing Manager is responsible for efficient implementation and execution of adapted BPD strategies at territory levels. Working with the Commercial Director to help drive territory-level execution of marketing campaigns for assigned product portfolio through key channels in the territory to support sales. The incumbent will partner with regional Market Development teams to implement coordinated marketing programs as well as measuring the performance of these initiatives.

o Fisher Scientific, you'll do important work, like helping customers in finding cures for cancer, protecting the environment or making sure our food is safe. Your work will have real- world impact, and you'll be supported in achieving your career goals.

Location - Mumbai

Scope of Responsibilities :

Partner with the key collaborators in the business, regions, and commercial to formulate cross-functional strategies to deliver value for customers, acquire new business, and accelerate growth.

• Support BioProduction business and commercial goals with accountability for all marketing metrics for South Asia
• Drive strategic, multi-channel marketing activities, including customer segmentation, competitor analysis, demand generation, technical engagement, and measurement of tactical programs.
• Develop targeted sales enablement programs that align to the go-to-market strategy, the needs of the market and the commercial organization.
• Plan and lead annual commercial meetings for the region in collaboration with country plans.
• Establish robust feedback loops with commercial partners and to continually improve customer engagements and sales enablement tools.
• Drives territory-level NPIs, price actions, upgrades, and obsolescence of existing products.
• Work with APAC Market Development team on the adaptation of campaigns and programs for execution to establish strong customer and category positions including In-territory program adaptation and execution.
• Local communications results, web content and translations, support center preparation to support campaigns.
• Industry and customer events.
• Territory industry relationship management - Build reference sites for Bioproduction across SA and engage with KOL's regularly.
• Territory market research projects (e.g., VOC) that are developed and implemented to support commercial decision making on products and / or strategies.
• Assess product positioning w.r.t to competition & target market segments and develop strategies to meet AOP & drive growth by generating demand by various Marketing initiatives.
• Implement programs and activities to support Bioproduction channels, including events, dealer training, sales and sales centers
• Work with the regional sales force on training materials, brochures and other tools required for execution of growth objectives, adapting these to local market needs as vital.

Knowledge, Skills, Abilities

Qualifications :

Benefits

We offer competitive remuneration, annual incentive plan bonus, healthcare, and a range of employee benefits. Thermo Fisher Scientific offers employment with an innovative, forward-thinking organization, and outstanding career and development prospects. We offer an exciting company culture that stands for integrity, intensity, involvement, and innovation!

At Thermo Fisher Scientific, each one of our 70,000 outstanding minds have a unique story to tell. Apply today .

Thermo Fisher Scientific is an EEO / Affirmative Action Employer and does not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability or any other legally protected status.

Skills Required

Competitor Analysis, Market Research, Demand Generation, Sales Enablement, Product Positioning, Customer Segmentation, Strategy