Marketing Manager – Growth & Engagement

About viaDOTS

viaDOTS is a premium urban mobility platform built for those who value comfort, reliability, and transparency in their everyday rides. With our cutting-edge app, curated fleet, and seamless experience, viaDOTS is redefining how urban India moves.

We’re now gearing up for rapid expansion — and we’re looking for a Marketing Manager who can take charge of growth, customer engagement, and go-to-market execution to drive our next phase of scale.

What You Will Do

As Marketing Manager, you’ll own the entire growth and marketing function — from user acquisition to engagement and retention — while shaping viaDOTS’ market presence.

• Develop and execute comprehensive GTM (Go-To-Market) strategies for new launches, features, and city expansions.
• Design and drive growth strategies across the full customer funnel — awareness, acquisition, activation, and retention.
• Lead in-app marketing , lifecycle campaigns, and personalised engagement to boost customer loyalty.
• Oversee product marketing — positioning, messaging, and launch planning for app updates and new offerings.
• Manage all digital channels : Google Analytics, Meta Ads, SEM / SEO, Influencer Marketing, WhatsApp & SMS campaigns, and Events.
• Implement and manage marketing automation tools such as MoEngage or CleverTap to scale engagement and retention.
• Leverage AI tools for campaign optimisation, audience insights, and creative efficiency.
• Manage budgets, track performance metrics, and ensure strong ROI across campaigns.
• Collaborate cross-functionally with product, design, and operations to align marketing with business goals.
• Drive website marketing — enhance user journeys, landing pages, and conversion funnels.
• Be a strategic thinker and a hands-on executor — operate with autonomy and a founder mindset.

What You Bring

Why viaDOTS

How to Apply

If you’re a growth-driven marketer with sharp GTM instincts and a passion for building premium consumer experiences, we’d love to hear from you.

Apply via LinkedIn or send your profile with a short note on your top 2–3 growth or GTM wins to