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Growth Marketing Manager

Growth Marketing Manager

UnifizeBengaluru, KA, IN
22 hours ago
Job type
  • Quick Apply
Job description

Growth Marketing Manager — Unifize

Function : Growth & Demand Generation

About Unifize

Unifize is an enterprise-grade AI-first operating system built for regulated operations, quality, and product development.

We unify the core functions that power regulated manufacturing — Quality (QMS), R&D, Manufacturing, and Maintenance (CMMS) — into one collaborative AI platform.

Our mission is to help manufacturers accelerate product development, improve compliance, and drive operational excellence through intelligent, cross-functional collaboration.

About the Role

We’re looking for a Growth Marketing Manager to lead Unifize’s growth and demand generation charter.

This role is responsible for building and executing a full-funnel growth strategy that increases awareness, drives qualified leads, and converts them into sales-accepted opportunities that contribute directly to pipeline creation.

You’ll own Unifize’s multi-channel growth engine — from paid ads and inbound to webinars and lifecycle nurture — and will be measured on pipeline impact and efficiency across all marketing-led sources.

Core Objectives & OKRs

Primary Objective :

Drive pipeline creation and efficiency through high-quality sales-accepted leads (SALs) generated from marketing-led initiatives.

Key OKRs (first two quarters) :

  • Sales Accepted Leads (SALs) :
  • Increase the number of SALs while maintaining or improving conversion efficiency.
  • Ensure SAL quality and readiness for sales handoff.
  • Marketing-Generated Pipeline :
  • Pipeline and qualified opportunities generated from marketing-led sources (webinars, social, inbound, PPC, PPL, etc.).
  • Full-Funnel Demand Generation :
  • Leads generated from campaigns such as webinars, social, and content marketing.
  • Conversion rate improvements across MQL → SQL → Opportunity.
  • Website & Account Engagement :
  • Increase the number of relevant ICP accounts visiting and engaging with Unifize’s website.
  • Optimize website conversion rates and lead capture flows.
  • Experimentation & Efficiency :
  • Design, execute, and measure growth experiments with clear hypotheses, success metrics, and ROI tracking.
  • Improve spend efficiency (CPL, CPO, CAC) through iterative learning and data-driven decisions.

What You’ll Own

1. Growth & Demand Generation Execution

  • Own and execute campaigns across paid, organic, and partner channels — LinkedIn Ads, Google Ads, inbound, ABM, webinars, content syndication, etc.
  • Build scalable programs that consistently generate qualified inbound and marketing-sourced opportunities.
  • Manage PPL (Pay-Per-Lead) campaigns, ensuring lead quality and sales acceptance efficiency.

    • 2. Full-Funnel Marketing Strategy

  • Define and operationalize awareness, nurturing, and conversion stages across all ICPs.
  • Build role- and stage-specific nurture journeys that move prospects through the funnel.
  • Lead all lifecycle marketing and conversion optimization efforts.

    • 3. Experimentation Framework

  • Own Unifize’s growth experimentation roadmap — from hypothesis and design to measurement and iteration.
  • Test new channels, creative formats, offers, and value propositions to unlock scalable growth.

    • 4. Analytics, Attribution & Insights

  • Lead the analytics, prospecting, heatmapping, and attribution tech stack.
  • Build dashboards that tie campaign performance directly to pipeline and revenue outcomes.
  • Implement hybrid attribution models (multi-touch + self-reported) for true ROI measurement.

    • 5. Collaboration & Alignment

  • Work closely with Sales and Outbound teams to align on lead quality, feedback loops, and account engagement.
  • Partner with Product Marketing and Founders on ICP insights, campaign messaging, and positioning refinement.

    • What Success Looks Like

  • Consistent growth in sales-accepted leads and marketing-generated pipeline.
  • Increased conversion efficiency across MQL → SQL → Opportunity stages.
  • Improved account engagement and website conversion rates.
  • Rapid experimentation velocity and measurable ROI improvement across channels.
  • Tight marketing–sales alignment with shared goals and feedback cycles.

    • What We’re Looking For

  • 4-6 years in B2B SaaS / enterprise growth or demand generation, ideally within regulated or industrial tech sectors.
  • Has worked in building and selling SaaS to the North American market
  • Demonstrated ability to work with high-ticket, sales-led SaaS products and solutions
  • Proven record of marketing-sourced pipeline generation in a sales-led environment.
  • Hands-on expertise in paid media, inbound, ABM, and marketing automation.
  • Strong analytical and experimentation mindset — experience building growth dashboards and running controlled tests.
  • Proficiency with analytics and automation tools (HubSpot, Salesforce, GA4, Hotjar, Segment, attribution platforms).
  • Excellent communication, prioritization, and cross-functional collaboration skills.
  • Builder mentality — excited to design systems, not just operate them.

    • Why Join Unifize

  • Lead the growth charter for a fast-scaling, AI-first enterprise platform.
  • Own strategy, execution, and measurement across all products (QMS, DMS, CMMS).
  • Directly influence revenue and GTM strategy alongside the founding team.
  • Competitive pay with a performance-linked OTE after two quarters.
  • Work in a high-autonomy, high-impact environment where experimentation is encouraged and success is measurable.
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