Head of Marketing ( Nutraceutical)

Designation - General Manager Function Domestic Sales & Marketing

JOB DESCRIPTION

Reporting to - Business Head Nutrifix

Direct Reportees - 4-5

Department Consumer Products Division - Nutrifix

Indirect Reportees 1-2

Role Objective : Lead development and execution of marketing strategy focusing on brand growth and consumer engagement. Oversee campaigns that boost brand awareness and contribute to business objectives while ensuring compliance with regulatory standards

KEY RESPONSIBILITIES

Strategy and Business Development

• Develop and implement a marketing strategy aligned with business goals to drive brand growth and customer engagement
• Manage marketing budgets to optimize resource allocation, ensuring spending aligns with strategic priorities
• Guide market research and analysis to understand trends, consumer behavior, and identify growth opportunities
• Identify and propose expansion strategies for potential markets to capitalize on growth opportunities

Brand Management

Digital Marketing and E-commerce

Product marketing and Innovation

Drive product marketing efforts, including product launches, packaging and pricing strategy

Stakeholder Management

People and Culture

The above statements are intended to describe the general nature, level and expectations of work being performed by people assigned to this job. They are not intended to be an exhaustive list of all the required duties, responsibilities and job specifications / requirements and that individual entities may amend this list based on their specific requirements and business context.

STAKEHOLDER INTERACTION

Interaction with : HODs, Sales, Corporate Services, Finance, HR, R&D, Supply Chain, Corporate Quality Assurance, Training, Sales Force Automation, BD, Legal

Nature of Interaction : Provide updates, inputs, and seek resolutions, coordinate joint tasks, negotiate, influence, share market information, provide insights and conduct trainings

Type of Interaction : External

Interaction with : Agents, Vendors, Customers, Consultants, Industry Peers

Nature of Interaction : Negotiating, gathering information, providing instructions and feedback, closure of assigned task, resolving queries, and networking

JOB REQUIREMENTS

Professional Experience and Relevant Skills

Academic Qualifications & Certifications