Head of Marketing India

At Spotify, we're passionate about providing the right audio content for every moment. We've connected millions of people to their favourite songs + podcasts, and built a service that people use to discover and share the content they love. Today, we are seeking an outstanding Marketing Lead for the India market. People have an incredibly emotional connection to music and it is your mission to make sure people in the market develop such a connection through Spotify.

As the Marketing Head you will drive the growth of the consumer base in India. The person will work in our Mumbai office and lead a team of marketing managers, social media managers and media specialists and work in close collaboration with cross-functional leadership teams both globally and in India such as Artist & Label, Editorial, Brand Partnerships, Growth Marketing, Content Marketing, Product, Business Development, Communications, and Market Management to effectively acquire, activate and retain Spotify consumers in the market. This individual will work in a fast-growing, dynamic environment where people management, leadership, interpersonal skills and critical thinking are vital to success.

What You&aposll Do

• Provide strong leadership and support to the team, articulating a clear vision for growth and design the marketing strategy for India
• Develop & drive Spotify's local consumer-centric marketing strategy, plans and execution to drive rapid user acquisition and brand building
• Consistently champion the Spotify brand values, people values and social impact initiatives, acting as a role model both within the team and externally
• Deliver large scale, integrated marketing programs to capture our addressable market and elevate Spotify to its next growth horizon
• Provide counsel to the leadership team and cross-functional partners (media and societal trends, growth opportunities, competitive landscape)
• Drive alignment, understanding and adoption of target audiences across all partners
• Identify untapped growth target audiences, informed by first and third party data; deliver outstanding content and marketing solutions through direct and partner channels
• Work closely with our internal teams and agencies to develop the best in-class brand marketing campaigns
• Develop consumer marketing strategies to further establish the Spotify brand; driving awareness, growth and dedication through traditional media, digital, social, partnerships and owned channels
• Leverage existing relationships with global and local partners to extend speed to market, reach and ongoing consumer engagement for Spotify
• Work closely with Content Teams to drive the music + podcast industry agenda and ensure content priorities are aligned to our core audiences' needs.
• Manage the marketing budget to ensure the marketing programs that are implemented are optimized for return on investment

Who You Are

Where You&aposll Be

Today, we are the world's most popular audio streaming subscription service.

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Skills Required

Digital Marketing, Brand Marketing