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Growth Manager - D2C (Apply Now)

Growth Manager - D2C (Apply Now)

Caresmith IndiaIndia
12 days ago
Job description

Experience : 5–7 Years

Location : Ballard Estate, South Mumbai

Reports to : Founder

Expected CTC : 15LPA

Role Overview

As the Growth Manager - D2C, you will be responsible for developing and executing the brand’s creative communication, strategic direction, and performance marketing efforts. This is a high-impact role requiring a blendof strategic thinking, creative storytelling, data-driven decision-making, and hands-on execution.

You will collaborate with internal teams(design, content, product,sales) and external partners (agencies, influencers) to ensure Caresmith’s marketing efforts are consistent, impactful, and measurable.

Key Responsibilities

Brand Strategy & Positioning

  • Define and continuously refine the brand positioning, tonality, and narrative

to resonate with Caresmith’s audience.

  • Conduct market research, competitor analysis, and consumer insights studies to inform strategy.
  • Develop annual and quarterly brand marketing plans, aligning with business objectives and revenue goals.
  • Identify opportunities for new product launches, partnerships, and campaigns that strengthen brand relevance.

    • Creative Communication Development

  • Own the creative direction for all campaigns— from concept to execution.
  • Work with designers, writers, and video teams to create 360° brand campaigns across digital, social, and offline channels.
  • Ensure all marketing communication is consistent with brand guidelines

    • and delivers a unifiedbrand experience.

  • Develop compelling copy and storytelling for ads, socialmedia, website, email, packaging, and PR initiatives.

    • Performance Marketing & Growth

  • Lead performance marketingstrategy across paid media channels — Meta, Google, Influencer campaigns, and affiliates.
  • Set clear KPIs (CAC, ROAS, CTR, conversion rates) and monitor campaign performance.
  • Work to optimize budgets and maximize ROI.
  • Run A / B tests, landing page optimizations, and audience segmentation to improve campaign effectiveness.
  • Build a data-driven culture by sharing insights with leadership on campaign learnings and performance trends.
  • Build the companies retention flywheel with CRM & retention campaigns
  • Optimize campaigns to ensure RTO is managed at the target ROAS

    • Content & Social Media Management

  • Oversee the content calendar and ensure an always-onsocial media presence.
  • Work with the socialmedia team to deliver contentthat is creative, educational, and community-focused.
  • Identify opportunities for UGC, influencer collaborations, and brand partnerships to drive engagement.
  • Driving SEO initiatives and building up organic SEO

    • Cross-Functional Collaboration

  • Partner with the Product team to align marketing with product roadmaps and feature launches.
  • Work with Content teams to develop campaigns that boost sell-through and D2C performance.
  • Liaise with external agencies for creative, PR, and influencer outreach.

    • Analytics, Reporting & Budgeting

  • Own the marketing budget, ensuring optimal allocation across channels.
  • Prepare monthly and quarterly marketing performance reports for leadership.
  • Leverage tools like Google Analytics, Meta Suite, CRM dashboards, and BI tools for actionable insights.

    • Team Leadership & Mentorship

  • Manage and mentor junior marketers, content creators, and interns.
  • Build a culture of innovation, accountability, and learning within the marketing function.
  • Conduct regular reviews, knowledge-sharing sessions, and workshops to upskill the team.

    • Qualifications & Skills Required

  • 5–7 years of experience in brand marketing, digitalmarketing, or growth marketing, preferably in D2C or consumer brands.
  • Strong understanding of performance marketing platforms (Meta Ads, Google Ads).
  • Exceptional skills in strategic thinking, creativeideation, and storytelling.
  • Solid grasp of analytics tools (GA4, Meta Suite, CRM dashboards) and data-driven decision-making.
  • Proven ability to manage agencies, vendors, and cross-functional teams.
  • Excellent communication and presentation skills.
  • Highly organized, detail-oriented, and comfortable in a fast-paced, growth-oriented environment.

    • Success Metrics for This Role

  • Brand Growth : Increased brand awareness, engagement, and sentiment.
  • Performance KPIs : Improved ROAS, lower CAC, higher conversion rates.
  • Campaign Impact : Successful launch of campaigns with measurable results.
  • Team Development : Well-functioning, motivated marketing team with clear deliverables.
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