SocialPilot Technologies - Growth Marketer

Growth Marketer Ownership Areas :

• Develop and execute analyst briefing and briefing followup plan.
• Build joint GTM playbooks and campaigns with ISVs, SIs, and channel partners.
• Build a partnership program for different market segments.
• Run training kits, and onboarding kits : messaging, sales decks, personas, positioning guides, pitch enablement, etc.
• Build relationships with analysts.
• Maintain analyst & partner pipeline dashboards with RevOps.
• Identify and prioritize partners by type (tech, channel, SIs) based on ICP overlap, market access, and influence potential.
• Define tiers (gold / silver / etc.), co-marketing benefits, referral programs, training workshops, incentives, and lead-sharing structure.
• CRM maintenance regarding partnership leads

(ref : iimjobs.com)