Growth Manager - D2C

Experience : 5–7 Years

Location :

Ballard Estate, South Mumbai

Reports to : Founder

Expected CTC : 15LPA

Role Overview

As the

Growth Manager - D2C , you will be responsible for developing and executing the brand’s creative communication, strategic direction, and performance marketing efforts. This is a high-impact role requiring a blendof strategic thinking, creative storytelling, data-driven decision-making, and hands-on execution.

You will collaborate with internal teams(design, content, product,sales) and external partners (agencies, influencers) to ensure Caresmith’s marketing efforts are consistent, impactful, and measurable.

Key Responsibilities

Brand Strategy & Positioning

Define and continuously refine the

brand positioning, tonality, and narrative

to resonate with Caresmith’s audience.

Conduct market research, competitor analysis, and consumer insights studies to inform strategy.

Develop annual and quarterly

brand marketing plans , aligning with business objectives and revenue goals.

Identify opportunities for

new product launches , partnerships, and campaigns that strengthen brand relevance.

Creative Communication Development

Own the

creative direction

for all campaigns— from concept to execution.

Work with designers, writers, and video teams to create

360° brand campaigns

across digital, social, and offline channels.

Ensure all marketing communication is

consistent with brand guidelines

and delivers a unifiedbrand experience.

Develop compelling copy and storytelling for ads, socialmedia, website, email, packaging, and PR initiatives.

Performance Marketing & Growth

Lead

performance marketingstrategy

across paid media channels — Meta, Google, Influencer campaigns, and affiliates.

Set clear KPIs (CAC, ROAS, CTR, conversion rates) and monitor campaign performance.

Work to

optimize budgets and maximize ROI .

Run A / B tests, landing page optimizations, and audience segmentation to improve campaign effectiveness.

Build a data-driven culture by sharing insights with leadership on campaign learnings and performance trends.

Build the companies retention flywheel with CRM & retention campaigns

Optimize campaigns to ensure RTO is managed at the target ROAS

Content & Social Media Management

Oversee the

content calendar

and ensure an always-onsocial media presence.

Work with the socialmedia team to deliver contentthat is

creative, educational, and community-focused .

Identify opportunities for

UGC, influencer collaborations, and brand partnerships

to drive engagement.

Driving SEO initiatives and building up organic SEO

Cross-Functional Collaboration

Partner with the

Product team

to align marketing with product roadmaps and feature launches.

Work with

Content teams

to develop campaigns that boost sell-through and D2C performance.

Liaise with external agencies for creative, PR, and influencer outreach.

Analytics, Reporting & Budgeting

Own the

marketing budget , ensuring optimal allocation across channels.

Prepare monthly and quarterly

marketing performance reports

for leadership.

Leverage tools like Google Analytics, Meta Suite, CRM dashboards, and BI tools for actionable insights.

Team Leadership & Mentorship

Manage and mentor junior marketers, content creators, and interns.

Build a culture of

innovation, accountability, and learning

within the marketing function.

Conduct regular reviews, knowledge-sharing sessions, and workshops to upskill the team.

Qualifications & Skills Required

5–7 years of experience in

brand marketing, digitalmarketing, or growth marketing , preferably in D2C or consumer brands.

Strong understanding of

performance marketing platforms

(Meta Ads, Google Ads).

Exceptional skills in

strategic thinking, creativeideation, and storytelling .

Solid grasp of analytics tools (GA4, Meta Suite, CRM dashboards) and data-driven decision-making.

Proven ability to manage agencies, vendors, and cross-functional teams.

Excellent communication and presentation skills.

Highly organized, detail-oriented, and comfortable in a fast-paced, growth-oriented environment.

Success Metrics for This Role

Brand Growth : Increased brand awareness, engagement, and sentiment.

Performance KPIs :

Improved ROAS, lower CAC, higher conversion rates.

Campaign Impact :

Successful launch of campaigns with measurable results.

Team Development :

Well-functioning, motivated marketing team with clear deliverables.