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Business Analyst - Google Analytics

Business Analyst - Google Analytics

Talent ProPune
1 day ago
Job description

Description :

Role & Responsibilities :

Product Conceptualization & UX Strategy Development :

  • Conceptualize customer experience strategies
  • Collaborate with product managers to conceptualize new products & align UX with product roadmaps.
  • Develop and implement UX strategies that align with business objectives.
  • Stay up-to-date with industry trends and best practices in UX & UI for AI.
  • Assist in defining product requirements and features.
  • Use data analytics to inform product strategy and prioritize features.
  • Ensure product alignment with customer needs and business goals.
  • Develop platform blueprints that include a features and functionalities map, ecosystem map, and information architecture.
  • Create wireframes, prototypes, and mock-ups using tools like Figma
  • Conduct usability testing and iterate designs based on feedback
  • Employ tools like X-Mind for brainstorming and mind mapping

Customer Journey Analysis :

  • Understand and map out customer journeys and scenarios.
  • Identify pain points and opportunities for improvement.
  • Develop customer personas and empathy maps.
  • Cross-Functional Collaboration :

  • Work closely with internal units such as UX Research, Design, UX Content, and UX QA to ensure seamless delivery of CX initiatives.
  • Coordinate with development teams to ensure UX designs are implemented accurately.
  • Data Analytics and Tools :

  • Utilize clickstream and analytics tools like Google Analytics, CleverTap, and Medallia to gather and analyse user data.
  • Leverage data to drive decisions and optimize customer experiences.
  • Strong background in data analytics, including proficiency in interpreting complex datasets to inform UX decisions.
  • Ideal Candidate :

  • Bachelors or Masters degree in a relevant field (e.g., UX Design, Human-Computer Interaction, Computer Science, Marketing).
  • 5+ years of experience in CX / UX roles, preferably in a B2C environment.
  • Proficiency in analytics tools (Google Analytics, CleverTap, Medallia, Hotjar, etc).
  • Strong understanding of wireframing and prototyping tools (Figma, XMind, etc).
  • Excellent communication and collaboration skills.
  • Proven experience in managing cross-functional teams and projects.
  • Strong background in data analytics and data-driven decision-making.
  • Expert understanding of user experience and user-centered design approaches
  • Detail-orientation with experience and will to continuously learn, adapt and evolve
  • Creating and measuring the success and impact of your CX designs
  • Knowledge of testing tools like Maze, UsabiltyHub, UserZoom would be a plus
  • Experienced in designing responsive websites as well as mobile apps
  • Understanding of iOS and Android design guidelines
  • Passion for great customer-focus design, purposeful aesthetic sense and generating simple solutions to complex problems.
  • Excellent communication skills to be able to present their work and ideas to the leadership team.
  • (ref : hirist.tech)

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