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Tech Prescient - Digital & Web Analytics Engineer - Google Tag Manager
Tech Prescient - Digital & Web Analytics Engineer - Google Tag ManagerTech Prescient • Pune
Tech Prescient - Digital & Web Analytics Engineer - Google Tag Manager

Tech Prescient - Digital & Web Analytics Engineer - Google Tag Manager

Tech Prescient • Pune
30+ days ago
Job description

Digital and Web Analytics Engineer :

Location : Remote.

Experience Range : 5-8 years.

Job Type : Contractual role for 1 year.

Desired Skills : Adobe Customer Journey Analytics, Adobe Analytics, Adobe Launch, Adobe Target, Google Analytics, Google Tag Manager, Tealium, Snowplow.

  • Strong programming skills in JavaScript, HTML / CSS, Python, SQL

Job Description Skills & Experience :

  • Proven expertise (5+ years) implementing and managing large-scale web analytics using tools such as : Adobe Customer Journey Analytics, Adobe Analytics, Adobe Launch, Adobe Target, Google Analytics, Google Tag Manager, Tealium, Snowplow, etc.
  • Expertise in Adobe Analytics -> Adobe Customer Journey Analytics Migrations, and migration from app measurement framework to Web SDK.
  • Working knowledge of :
  • Adobe Launch (Tag Management)
  • Adobe Analytics & Customer Journey Analytics
  • Major advertising platforms : Google, Facebook, LinkedIn, Epsilon
  • Experience integrating and supporting MarTech / ad-tech platforms (6sense, Adobe Target, etc.), and rapidly onboarding new vendor solutions.
  • Demonstrable ability to build and maintain dashboards / reports in Adobe Analytics, Adobe CJA and Tableau.
  • Strong experience with hit-level querying in Adobe Customer Journey Analytics and customer-level data analysis.
  • Hands-on experience with Event Driven DataLayer development (with and without tag management).
  • Experience with tag deployment based on consent frameworks, specifically OneTrust.
  • Strong analytical, project management, and written / verbal communication skills.
  • Strong programming skills in JavaScript, HTML / CSS, Python, SQL.
  • Familiarity with HTML, variable mapping, cookies, server call types, link tracking, identity management, packet sniffing.
  • Ability and willingness to work independently across all phases of the analytics implementation lifecycle.
  • Ability to work within an Agile development framework and communicate across non-technical and technical stakeholder and Responsibility :
  • Support demand generation teams with new reporting and third-party tracking requests (across media vendors such as Google, Facebook, LinkedIn, Epsilon, etc.)
  • Implement and update Adobe CJA and Analytics / tracking scripts, variables, and integrations using Adobe Launch, ensuring accurate mapping, server call types, cookies, dataLayers, and identity

    • management across web properties.

  • Quickly onboard and integrate new ad-tech and third-party vendors (e.g., 6sense, Adobe Target, LinkedIn, Facebook, Google, etc.)
  • Develop and maintain dashboards and reports in Adobe Analytics and Tableau to provide actionable insights for marketing stakeholders.
  • Monitor and ensure data accuracy and integrity across our analytics platforms via ongoing QA, automation scripts, and outage detection.
  • Support end-to-end QA cycles : completing user acceptance testing (UAT), validating data integrity, and confirming reporting accuracy on new and updated implementations.
  • Conduct ad-hoc analyses (in Adobe CJA, Adobe Target, Adobe Analytics, Snowflake, and Tableau) to support marketing and product teams.
  • Maintain integration with OneTrust to ensure analytics tags are deployed only after proper visitor consent is granted.
  • Advise on data privacy best practices : Stay up-to-date with GDPR / privacy regulation changes and ensure ongoing compliance.
  • Collaborate within an Agile framework and communicate cross-functionally with teams across the enterprise.

    • (ref : hirist.tech)

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    Digital • Pune