DBiz.ai - Specialist - Digital Marketing

Specialist - Digital Marketing Description :

We are seeking a dynamic Digital Marketing Specialist with a passion for SEO, SEM, SMM, and technical SEO website solutions to join our growing team.

The ideal candidate will have hands-on experience in driving digital marketing campaigns, optimizing websites for search engines, and leveraging social media platforms for business growth.

This role offers an exciting opportunity to contribute to our digital strategy and make a significant impact.

Key Responsibilities :

• Develop and implement SEO strategies to increase organic traffic and improve search engine rankings.
• Manage PPC campaigns (Google Ads, Bing Ads) to drive quality traffic and conversions.
• Create and execute social media marketing campaigns across various platforms (LinkedIn, Facebook, Instagram, Twitter) to enhance brand awareness and engagement.
• Conduct keyword research, competitive analysis, and SEO audits to guide content teams.
• Optimize website content and structure for improved search visibility and user experience.
• Monitor and analyze campaign performance metrics to optimize strategies and achieve KPIs.
• Stay updated with the latest trends and best practices in digital marketing, SEO, SEM, and SMM.
• Collaborate with cross-functional teams (content, design, development) to align digital strategies with business Bachelors or Master's degree in Marketing, Communications, or related field (or equivalent practical experience).
• Proven experience in SEO, SEM, SMM, and technical SEO website solutions.
• Solid understanding of PPC advertising and campaign management.
• Proficiency in SEO tools (e.g., SEMrush, Ahrefs, Google Analytics, Google Search Console).
• Strong analytical skills and the ability to interpret data and trends.
• Excellent communication and interpersonal skills.
• Ability to work independently and as part of a team in a fast-paced environment.
• Certifications in Google Ads, Google Analytics, or related platforms (preferred)

(ref : iimjobs.com)