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Sr Product Marketing Manager
ConfidentialGurgaon / Gurugram7 days ago
Job description4+ years in Product / Growth / Retention Marketing, preferably in D2C, B2B, or SMB startups Strong understanding of product funnels and user behavior Experience with tools like WebEngage, Clevertap, or MoEngage Data-driven with hands-on campaign execution and stakeholder collaboration Familiarity with testing, experimentation, and reporting best practices
Role Responsibilities :
- Go-to-Market Strategy : Lead GTM, positioning, and feature launch strategies.
- User Lifecycle Journeys : Map and optimize end-to-end customer journeys for improved retention and engagement.
- Campaign Execution : Own monthly marketing calendar; drive omni-channel campaigns across push, email, SMS, etc.
- Experimentation & Analytics : Plan A / B tests, track campaign KPIs, and drive data-informed marketing decisions.
- Market Insights : Collaborate with research teams for customer and competitor analysis to influence strategy.
Requirements :
Skills Required
Stakeholder Management, Crm, Ms Office
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Product Marketing Manager • Gurgaon / Gurugram
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