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Fleetx Technologies - Product Marketing Role

Fleetx Technologies Private LimitedGurgaon, India

12 days ago

Job description

Description :

We are looking for a product marketing specialist to support our go-to-market (GTM) strategy, product positioning, and customer storytelling. The ideal candidate has hands-on experience in B2B SaaS product marketing, preferably from Tier-1 SaaS firms or growth-stage startups. This role will focus on crafting clear messaging, enabling sales teams, and driving product adoption through effective marketing Marketing Execution

Support product positioning, messaging, and GTM planning for new launches and features.
Work closely with product and sales teams to deliver impactful product narratives.
Contribute to building sales collateral, pitch decks, and product playbooks.

Sales Enablement & GTM

Partner with sales to provide competitive intelligence and product differentiation.

Train sales team on product values and product differentiation.

Coordinate GTM campaigns for product and feature releases.

Content & Storytelling

Develop product-focused content including blogs, case studies, FAQs, and customer stories.

Translate technical features into simple, compelling messaging for target personas.

Support demand generation with product-specific inputs for campaigns and webinars

Market & Customer Insights

Conduct competitor research and market analysis to inform product and marketing strategies.

Gather and synthesize customer feedback to refine messaging and influence roadmap.

Track product adoption and usage metrics to evaluate effectiveness of campaigns.

Desired Skills & Experience :

2-4 years of B2B SaaS product marketing experience.

Strong understanding of GTM strategy, positioning, and competitive intelligence.

Experience working with sales teams on enablement and deal support.

Ability to craft customer-centric narratives and clear product messaging.

Analytical mindset with the ability to connect marketing efforts to business outcomes.

Excellent communication and cross-functional collaboration skills.

(ref : iimjobs.com)

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Product Marketing • Gurgaon, India

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